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What is the Value of Video Marketing?

Posted by Kristina Chester on Fri, Nov 01, 2013 @ 02:54 PM

55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.

Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.

There is a lot of talk out there about how video can aid ecommerce websites and social networking, but did you know that there is so much more you can do with video to increase its potential ROI?

Right now, video is a highly valuable marketing tool. It can drive greater engagement with customers and even generate more purchasing activity from your customers. Not only does it help drive traffic to your site, but video is so versatile you can use it in virtually any marketing campaign.

Video marketing is used to boost your email marketing, help target your buyer personas, promote products and services, or even create company and brand awareness.

How does video marketing resonate with my prospective clients?

  • Consumers find videos preferable to text.
  • Video lowers bounce rates by providing a visual hook.
  • Videos keep people on your website longer.
  • Video is more memorable than text.

Video marketing is only going to get bigger with the coming months. It can increase your credibility. your business, your brand, and the products your are trying to promote. So, if your company needs to reach a large audience, then video marketing may be the right method for you to adopt. The key is, videos are ten times more engaging than text, and most importantly, everyone enjoys watching them. Still on the fence about whether or not your company should invest in a video marketing strategy? Take a look at the infographic below for some fascinating  statistics on the value of video.

the value of video marketing resized 600

Let ImageWorks help you with all your video marketing needs. Click below for a FREE guide to business video!


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Topics: Social Media Marketing, Video, Video Marketing, visual content

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