The effects of an outstanding personalized experience can be amazing for users. If you are an avid Netflix watcher, you might already be feeling those warm and cozies you feel when Netflix is at the ready with other movies you may like based off of what you've already viewed. There's no need for you to browse title after title searching for a new movie to watch, because Netflix has already done that for you, wowzers.
Adding personalized content to your email marketing campaigns or other strategies really caters to your customers specific interests, wants, problems, and needs. And, often times it delights your viewers causing them to come back for more. What does that mean for you? Well, more visits means more leads, more leads means for customers, and personalization makes those customers happier.
53% of users are more likely to purchase when a brand personalizes their digital communications. Interested in the power of getting personal? Take a look at this infographic from Responsys for some compelling facts and figures!