As social media continues to grow in popularity, businesses everywhere continue to integrate it into their marketing efforts. As many reports can show, social media can help brand interaction, increased contacts, and eventually even lead to new customers.

Companies, as an increasingly impressive rate, rely on social media to reach business goals. That's why it is imperative that you pay attention to the way social media demographics are growing and changing. Who uses social media? How are they using these sites? What social media sites get the most usage?

Take a look at this infographic by Search Engine Journal to help answer all of these questions and more! Discover a number of facts and figures that you should understand about the ever changing social media world!