Using a content management system (CMS) to power your website could be one of the greatest investments your business makes. Your website is one of your main tools for communicating with your customers and you need to make sure they love it and can intuitively follow the design and navigation. However, that does not mean that you need to get bogged down with technical details. A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business. Here are five key benefits of using a CMS to run your business website.
Centralized and Shared Content
Without a CMS, your content may be scattered throughout the organization, resulting in contributors creating similar or duplicate content in many different formats; however, with a CMS, your content is consolidated into one powerful repository, enabling content sharing among co-workers.
Web Accessible
A CMS is web accessible. That means authorized users can make changes from any computer connected to the Internet. Plus, multiple users can be assigned to maintain different aspects of your website, increasing frequency of new posts and harnessing the varied talents of your employees. With a content management system, you will be able to give different access levels to the website’s contributors. A well-designed content management system will likely have administrators, webmasters, designers, and writers. A Webmaster might be allowed to add a complete new section to the website or, perhaps, swap out the logo with a new one. A writer might only be able to add content a page at a time. Regardless of the parameters you set, you have many options. By frequently updating your website you become a reliable source for your patrons. With user login access from anywhere, you can also update your website with important info in case of an emergency event or while you travel.
Better Communication With Your Clients
Whether you are a retailer with an online catalog, a writer looking for exposure, a small business owner looking to expand, or any business seeking to maximize chances for success, a content management system has the ability to open up new methods to communicate with your audience. Especially as e-mail systems become more and more clogged with junk mail, your customer can truly rely on your content and get their useful information directly.
Built In SEO Optimization
A CMS website is friendly to search engines, meaning that the search engine robots can easily find, read and reference your information. Being found is the key to SEO and achieving your desired search engine rankings. Built in search engine optimization features typically include: headers and Meta data, easy to customize page titles; easy to add 'keyword focused' URLs and easy to customize image alt tags. Optimize all of these aspects to target your preferred keywords. A CMS that features social media sharing integration and a mobile-responsive design will also boost SEO performance significantly.
E-Commerce
Support your e-commerce campaign activity by combining a content management system system with an e-commerce store, allowing you to create keyword rich, SEO friendly product content and reviews to support your online marketing and enhance your business’ sales.
CT Web Design: ImageWorks, LLC
If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.
