A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.
Know What Your Audience Likes
Landing page copy should reflect what your audience wants to hear. Who does your offer appeal to? Always write your landing page copy in a way that convinces your audience that they need to follow through with the call-to-action to get what they need from your business.
Be Trustworthy
If you have any awards or awesome testimonials, consider adding them to the landing page. Similarly, it’s a good idea to include language that to assure visitors that the information they send to you is safe. Something like “We respect your privacy and will never sell, rent, or share your personal information” near the button on your form can help a great deal. You’ve only got a few seconds to convince your visitors that you’re the real deal, so make it count.
Focus On The Value Of The Offer
In addition to knowing what your audience wants, you should also know how to discuss your offer in a way that highlights its value. The most effective landing pages will often list the benefits of a product or service and feature a unique proposition that catches your audience's attention. Make sure your call-to-action is simple, clear, and directly related to the value of your product or service to avoid confusing your visitors.
Font Choice
Many marketers underestimate the impact of font style. If site visitors can't easily read your font, they will not be able to follow through with call-to-action. Additionally, the font style you decide on sends a specific message to your followers. Most people would agree that comic sans is an unprofessional choice, right? Some recent studies have even found that certain font styles have psychological effects on readers. In this instance, most readers find that sans serif fonts are far more credible than other font types.
Responsive Design Is A Must
Mobile traffic is nearing 40% of all web traffic, so it would be quite foolish to feature a landing page that is not responsive. In case you didn't know, responsive web design refers to page layout being optimized for legibility on a variety of different screen sizes. Responsive web design is a great way to make sure you landing pages are easy for mobile viewers to browse.
Enticing Titles
Don't lie; I know you have clicked on a few unbelievable Buzzfeed headlines when you were browsing via Facebook. Usually there is just enough of a tease to give the reader an idea of what the copy is about. The writers at Buzzfeed are absolute masters of this technique and it's worth scanning through their headlines to get ideas to apply to your own landing pages. At the end of the day, you only have a few brief moments to convince someone to stay on your page, and an irresistible headline can make all the difference.
ImageWorks, LLC
If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.