Besides presenting convenient information, websites establish company credibility and grow trust towards your brand identity. Without a website your company would not seem very reliable. With the explosive growth of online activity, it has become crucial for your company to not only have a functioning website, but to have a useful, visually-pleasing masterpiece!
Every business will have different goals for their website's accomplishments. It may be to support a product or service, generate sales leads, provide information for investors, media or press, and increase brand awareness and more. Your website redesign should be tailored specifically around this goal. A good web development firm will be able to guide you on specific measures that can be implemented within the design to help achieve those goals. We have included 6 signs that may indicate it is time for a website upgrade:
No Strategy
You should implement a specific strategy when you are in the development stages of your website. Ideally, you should have a plan for user interface design, call-to-action placement, and some content planning. If you don’t take these steps into consideration when building your site, you could end up wasting a lot of money on a product that doesn’t drive valuable web traffic.
Your Site Isn’t Responsive
Responsive design is ESSENTIAL, especially after Google’s March 17th update to their algorithm. Your website should be responsive and render properly on all mobile devices and tablets- no matter what. You certainly don’t’ have to go crazy and get a custom mobile design for your site; however there are many things we can do to make sure your site is mobile friendly!
Your Competitors Are Ahead Of The Curve
Consider this: if your competitor has recently updated his or her website, they will be receiving all the glory: increased traffic, attention and visibility. If you want to stand your ground in the competitive world, your business must be able to keep up with the changes in web design. Like all marketing, your website is about being better than your competitors in every way, so it’s important that you are offering a comparable experience to your online consumers.
You Don’t Have A Content Management System (CMS)
You know it’s time for a change if you still have to make a phone call to your designer to make small updates to your site. In these situations, you likely have to spend money every time you want to make a change, or you make fewer changes than you would like. Well, with a CMS you can manage your content with ease. Though CMS websites do have a higher initial cost, you will save in the long run with the ability to make your own changes.
Your Site Is Not Consistent With Your Brand
If you have updated your branding at your physical location, or have changed your logo or color scheme, you should invest in a new website. Brands must make an effort to maintain consistency between how they are represented both online and offline.
Your Current Site Has Too Much Content
In some instances, a website can have too much content. Attention-drained readers want nothing to do with large blocks of text. You should attempt to present your information in a clear and concise manner. A good website presents you with the content you need in a simple, easy to read format. It might be time to think about doing some spring-cleaning, less is more.
ImageWorks, LLC | CT Web Design Company
If you partner with a company like ImageWorks LLC that specializes in both responsive web design and CT inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.
