In order for you to maintain a reasonable amount of leads, you will need a fully optimized landing page. We can admit it though, it is not always easy to craft an optimized landing page, with other content creation taking up hours of time.
Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead.
This post will discuss the top reasons for a visitor to leave a landing page. Based on these reasons, you can adjust your landing pages to convert more customers. We hope these tips can help you to boost the performance of your landing pages and turn your site into a lead generation machine.
Page Isn’t Responsive
Mobile traffic is nearing 40% of all web traffic, so it would be quite foolish to feature a landing page that is not responsive. In case you didn't know, responsive web design refers to page layout being optimized for legibility on a variety of different screen sizes. Responsive web design is a great way to make sure you landing pages are easy for mobile viewers to browse.
Slow Page Loading Time
If your page loads within two seconds, you are in good shape; pages that load quick have higher user-retention rates. This is one of the first and most important steps in keeping your website visitors interested in your site. There are various tools available to help you determine your page loading times.
Too Much Or Too Little Content
There are few things more frustrating to a lead than coming across a landing page and having no clue what to do next. Unfortunately, a lot of businesses make the mistake of trying to stuff their landing page with too much information. Though their intentions are good, conversion rates will suffer if you do this. On the other hand, if you offer too little information on your landing page, it can be just as confusing. So, make sure the directions on your landing page are obvious, and be sure to include any important information that tells leads what they will be getting by filling out the form.
Your Ignoring The Sales Funnel
While the buyer’s journey is often discussed in the context of lead nurturing, it applies to landing pages as well. Visitors to your landing pages will obviously have different needs based on where they are in the sales cycle. Your page content should cater to those preferences. For example, consider including a small bulleted list describing your offer’s benefits, as this will help top of the funnel prospects. Case studies are wonderful for middle of the funnel prospects and a clear “Start Free Trial” button often works well for bottom of the funnel prospects.
Low Quality Copy
The overall quality of your landing page copy goes well beyond the grammar and spelling. Your writing needs to quickly communicate certain things to a site visitor. Your copy should communicate that you understand the visitor’s problem; that you have a solution that could be used to solve their problem; that they just need to take the following step to get closer to their solution. If a visitor fails out at any of these checkpoints, they are going to bounce before they go any further.
ImageWorks, LLC
If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.
