Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.
When Creating An Infographic Do
Display information visually
The word "graphic" is in infographic for good reason. Infographics rely on visual designs to present data in engaging and easily digestible ways. Use copy in conjunction with icons, images, charts, and graphs to illustrate concepts in a visually stimulating fashion. Remember show, don't tell.
Verify any facts or data you use
Be sure to double-check any statistics you intend to use and include all of your sources underneath your infographic. You want to make sure all of the information you incorporate into your infographic is credible so that consumers will see you as a reliable source.
Think outside the box
Most infographic design software will come with a selection of templates to choose from. Although these templates can be excellent starting points, you should always put your own spin on each infographic you create. Cookie-cutter graphics are boring, and will not grab the attention of your audience. Be innovative in your designs and constantly test out creative new ways to present your content.
When Creating An Infographic Do Not
Use confusing or complex charts and graphs
The whole point of creating an infographic is to present data or knowledge in an easily digestible fashion. Any graphs or charts you design should be straightforward and carefully labeled. Also, be conscientious of what colors you use in your graph designs. For example, if you use very similar shades of blue on different items in the same chart, then it may be confusing for readers.
Try to stuff too much information into one graphic.
Trying to squeeze too much content into your infographics can actually scare off readers. Content stuffing can overwhelm consumers who are looking for a quick by informative read. Large scale topics should be covered over a series of different infographics to help spread out your content and keep each of your designs concise.
Clutter your infographic Visually
Do not get too caught up in decorating your graphics. Superfluous images, fonts, colors, shapes, and icons can make your infographics appear sloppy and disorganized. Although these visual features are excellent tools to help explain concepts and liven up your designs,
Use paragraphs in an infographic.
Your copy should never prattle on over multiple sentences. If you are trying to express a complicated concept, divide up your explanation into separate sentences paired with relevant images to help clarify each individual idea.
ImageWorks, LLC | CT Inbound Marketing Strategy
Infographics are fantastic content marketing tools, but it can be difficult to ensure the content you create is focused around the goals, pain points, and interests of your target audience. A company with content marketing expertise can be especially helpful with developing infographics and other content because they are usually already familiar with buyer personas relevant to your industry.
At ImageWorks we specialize in both responsive web design and CT inbound marketing, so you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.