When you think of content creators, you might think of TikTok stars and Instagram influencers. Did you know that content creation can be applied to your business to drive traffic? Content marketing is a way for you to organically reach your target audience and generate more website visitors. Here’s how creating content can grow your business.

Types of Content

Not all content is made the same. Different platforms require different types of content. If you want to grow your business, define what content is right for each platform you plan to post on. For example, video content performs better on platforms like TikTok and Instagram compared to other forms of media content. There are several different types of content you can create for your business:

• Social Media Content Marketing
• Infographic Content Marketing
• Blog Content Marketing
• Podcast Content Marketing
• Video Content Marketing
• Paid Ad Content Marketing

How do these different types of content marketing grow your business? Continue reading to find out.

Drive More Traffic

Want to drive more traffic to your website? Content marketing does exactly that! The content you create will drive traffic to your site by placing your website directly in front of users who will find it relevant. Creating blogs can turn traffic into leads by targeting users through keywords and interests. Some of the most popular blog posts that drive traffic to your site are “lists” posts. These are the blogs you see while scrolling online with catchy titles like, “12 Easy Ways You Can Improve Your Conversion Rates”. These blogs catch the eye of the audience who has yet to discover your products. Begin by researching the demographics of the audience to find what topics you should pitch.

Become an Expert in Your Field

Show off to your customers that you’re the expert in your field by creating content that answers your customer’s questions. By showing your audience that you are an expert in what you sell you increase brand trust, allowing you to grow your business. Your audience wants to purchase from whom they think is the industry expert. They want to trust the products they are purchasing. Show them that you and your products are trustworthy by creating content that shows your expertise. Address your customer’s questions in blogs, video tutorials, and product reviews. Some businesses will use podcasts to show off their expertise and leverage their products. The educational content you make puts yourself directly in the shoes of the customer, connecting your business with your target audience. Customers will see your brand as less authoritative and more human.

Learn About Your Buyer’s Journey

Learn about every stage of the buyer’s journey through content marketing. Incorporating content that illustrates every step of the buyer’s journey will help to grow your business by targeting new traffic, current customers, and potential prospects. Learn about each stage of your buyer’s journey; begin by looking at the awareness stage. These consumers are becoming aware of a problem in their life. Your content can help them realize what that problem is. Many consumers don’t know about certain products or services. We used to rely on word of mouth to spread awareness for products, now content creation allows us to target the audience in different ways through social media and blogs. Next, think about your buyer during the consideration stage, when the prospects have defined their problem and are considering several solutions. Lastly, your buyer will reach the decision stage. This is when your target audience makes the decision to purchase your product. Knowing about every step in the buyer’s journey helps to mold your brand to meet any consumer’s needs.

Build a Story for Customers

Building a story for your customers about your brand brings human emotion to your brand, making it more attractive for customers while also increasing your credibility. Define the characters, conflict, and solution in your story. You want to aim your brand’s story to be emotional, as this will release oxytocin in your customers. The release of oxytocin develops a good psychological relationship between your brand and the customer. Meeting the emotional needs of your customers can make bland products seem interesting. For example, Salesforce became a recognizable name by building a story for their customers. Humans tend to connect with a story and emphasize with their characters. Keep your story real and authentic, don’t digress while telling your brand’s story. A story adds human touch to your brand, preventing your brand from sounding too pushy to sell products, overall improving the buyer’s experience.

 Increase Brand Awareness

Creating content for your brand will increase awareness by letting your customers enjoy high quality content that builds trust within your community. You want to show your audience that your brand has human characteristics versus being a company with zero relatable qualities. Analyze your audience to create better content that will resonate with them. When these customers enjoy your content, they are more inclined to share them and interact with your brand. Generating content can build brand association, which gets your name out to more potential customers. Tell your own narrative by socializing with your audience and posting high quality content that they will appreciate.

ImageWorks, LLC: CT Digital Marketing Experts

Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!