If you've found yourself wondering, "how do I improve my social media marketing in 2017?", you're onto something great! Social media has made it's mark and claimed an impactful piece of property in the business and advertising landscape. As the new year quickly approaches, it's important for your business to be on the forefront of digital marketing trends in order to capitalize and leverage these platforms to grow your brand. In this blog, well take a look at some incoming trends that will help improve your social media marketing in 2017.
Check out some other 2017 trends on the horizon!
- What Are Some Web Design Trends To Expect in 2017
- What Are The Top Digital Marketing Trends For 2017
1. Social Video Is Still Winning
If you've yet to hear of or get on Snapchat, it's time to suit up and rush to the party. According to a report done in April of 2016 by Bloomberg Technology, "Snapchat has more than 100 million daily users who spend an average of 25 to 30 minutes on the app each day." This is a platform you can use to promote your brand to a massive, diverse audience for minimal to no cost.
Snapchat has also allowed you to improve your social media marketing by implementing vertical video into the mainstream market and opened the flood gates for an impactful amount of in-the-moment based content. Have you heard of Snap Spectacles yet? Just one of their many impressive new features sure to play a great role in humanizing brands and content sharing from the creators perspective in 2017.
2. Users Demand Experience 
The days of consumers simply reading your content and then following a conversion path are the for the most part, over. When interacting with your business on social media, or exploring your website, it's important to provide the user with a unique experience that will make them feel like they are a part or extension of what you have going on.
Instead of posting a standard photo , try out the new Facebook 360 feature, allowing you to display a full 360 degree, interactive view of your surroundings. Not only will users see your product, but become a part of your experience as well.
In a web based world, its key to use your social media marketing to make as much of a real time interaction as possible.
3. Find Your Social Media Niche
Find yourself being overwhelmed by social media? It's okay and you are not alone. Opportunities for new forms of content creation, sharing, and interaction are appearing and spreading faster than a wild fire. Although the initial thought may be to get your brand on as many of those as possible, this is not the case. 2017 will be a year of improvement and perfection. Allow your brand to find the outlets that promote and convert best, and become an expert on that platform.Improving Social Media In 2017
While there is a rapidly increasing number of programs and channels, remember to stay focused on what is converting best for your business. Go the extra step to provide your users with an experience they are going to be able to connect with, and make them feel like they really get to step into your world. If you're camera shy, it's time for a "you can do this" pep talk, as some short, interactive video content may play a important role in improving your social media marketing in 2017.
ImageWorks LLC
