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How Explainer Videos Can Improve Conversion Rates on Your Website

Posted by Brandon Choquette on Wed, Aug 21, 2019 @ 01:22 PM

Depositphotos_52406849_m-2015 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

First Off: What Is an Explainer Video?

Explainer videos are short videos that offer information about a company's product or services. These videos pack in a lot of condensed information to help a viewer better understand what makes a company's services or products unique and valuable. Explainer videos can be created through digital drawings, hand-drawn animation, and they provide businesses with an entertaining, compact content delivery method. Explainer videos help to improve conversion rates when used in conjunction with other digital marketing tactics. 

Explainer videos are a suitable replacement for eye-sore blocks of text, helping to effectively educate your website visitors. Effective explainer videos often contain these components:

  • Discusses a pain-point faced by customers
  • Provides a detailed outline for how to solve this problem
  • Discusses the solution in more detail
  • Provides a next step call to action

Check out our explainer video, "What It's Like to Do Business With ImageWorks, LLC" for an example.

Why Are Explainer Videos Effective?

With a myriad of technology driven distractions, the average web searcher has a poor attention spans. So, if your web presence cannot capture a user's attention in relatively quick fashion, you don't stand a chance. An explainer video can easily re-capture a viewer's attention, while offering the information they sought after, as long as you have a catchy script and compelling visuals.

Rank Better in Google Search Results

Nobody likes a stale website. Sites that contain a sea of disorganized pages of block text and images tend to rank low in Google search, which means less exposure for your brand. Plus, behemoth walls of text may scare away customers who are trying to quickly understand a product, and purchase it right then and there.

Pique the Audience's Interest

Traditional web content will only get you so far. Frequently, business owners stuff pictures, garish animation and colorful fonts on their web page in a failed attempt to bring more interest to a product. This inevitably ends up confusing potential customers and slows down the load time of the web page. Why not take all of the fascinating ideas and have them play out in a video? Ultimately, this will keep the website appearing crisp, while providing enough content to engage and educate a potential customer.

A cohesive explainer video can convert visitors because it helps explain a business value proposition while making the message simple, relatable, and easy to understand. Considering that explainer videos typically incorporate a lively, upbeat approach, they are fun to watch and can keep visitors engaged the whole way through. An explainer video can become a foundational element of your digital marketing plan.

Stand Out From the Pack

In this day and age, it's hard to stand out from the pack. An explainer video can help you setyour company apart from your competitors by highlighting your unique angle on the product/service. The more catchy and innovative the video is, the more customers will remember your company over your competitors. On top of that, video can act as a standalone tool to be used for promotion on any social media site, as a link in an email signature, etc.

Once you have an explainer video under your belt, you can repurpose it everywhere, allowing you to reach more people without asking them to commit to visiting your website first. Customers who might have never visited your site will be able to view the video and hear about your product in your own words. 

Check out our free Guide to Business Video  to learn more about how creative video marketing can impact your business.

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Topics: CT Video Production, Business Video, Explainer Videos, Video Marketing Tips

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