In case your'e wondering or are new to the online business world, SEO stands for search engine optimization. This is an inbound marketing strategy that utilizes keywords in your content to rank higher on search engines such as Google and Bing. Sounds simple enough, but there are clever and strategic methods that can either make or break your efforts. But, maybe we are getting ahead of our selves so let's start off with the basics by taking a look at the infographic below, created by digitrio.
Deeper Into SEO
So now you know that your keywords should be relevant to what people are searching and that there are penalties for anyone trying to "cheat" the system. When I say cheating, I mean flooding content with keywords to boost your rankings, paying for a ridiculous amount of links as well as spamming other businesses' blogs. So, that being said, there is a proper balance to craft a strategic method to boost your SEO efforts. Check out our blog "SEO Strategies Every Business Needs To Master" for a deeper understanding on how to properly utilize effective keywords and avoiding tarnishing penalties.
Already skilled in the art of search engine optimization? Keep in mind the online world is always changing and the same goes for keywords optimization. Check out our blog "What Are The Top SEO Trends In 2016?" to get an even higher leg up on this year's trends.
ImageWorks, LLC | CT Inbound Marketing
By integrating all of today's Web tools such as SEO, Social Media, Pay Per Click, and Blogs, ImageWorks can provide a level of permission based inbound marketing that will turn your site into a lead generation tool. With continued nurturing programs, you become a trusted source, and prospects convert to customers.
Qualified visitors are attracted to your website and then led through a sales process that engages, qualifies, and turns visitors into actual leads that can be nurtured until they become clients. Our proven system helps you:
- Get Found: Help prospects find you online
- Convert: Nurture your leads and drive conversions
- Analyze: Measure and improve your marketing
- Integrate: Access the marketplace for apps and integrations