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How To Effectively Determine Your Target Buyer Persona [Infographic]

Posted by Kelsey Ringuette on Wed, Oct 07, 2015 @ 09:14 AM

The Internet is a vast world, offering the potential for your company to be seen by all sorts of people. The hard part is narrowing down such a wide audience into a specific individual or group. Knowing your main buyer personas is a key to obtaining more sales and generating traffic. If you don't know who you are targeting, then you are probably sending out a broad message that no one is going to concern themselves with. Tighten it up, research who will buy your services, what appeals to them, and what you can do to keep them coming back. To learn more about buyer personas, as well as what it takes to put them into practice, take a look at the following Single Grain infographic.



ImageWorks, LLC

Buyer personas can be used to ensure any content you create is focused around the goals, pain points and interests of your target audience. A company with Inbound marketing expertise can be especially helpful with developing marketing personas because they are usually already familiar with personas relevant to your industry.

We specialize in both responsive web design and ct inbound marketing, so you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.

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Topics: Inbound Marketing, buyer personas

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