Want to know how your business can create opportunities in a slowing economy? That’s where your marketing strategy comes into play. Here’s how to increase online leads in a down economy.
How to Increase Online Leads
Search engine optimization gives you the insight you need to increase online leads in a down economy. SEO shows you which keywords and tags you should target to bring more valuable traffic to your website. Reach your prospects directly when you choose to focus on SEO. Your potential customers are searching for specific topics online with unique keywords. Don’t miss out on reaching your target market because you failed to strengthen your search engine optimization. Businesses who optimize their performance on search engines will see their efforts are paid back very quickly.
Also known as re-marketing, this is a common tool used with customers who have recently viewed your products or added them to their cart but never took further action. You can retarget using multiple digital marketing channels like paid search, email, and social. If you have access to the email addresses of potential customers, you can retarget them directly by creating a personalized email to redirect them to your products. Retargeting can increase conversion rates, better connect with potential customers, more easily reach out to prospects, and personalize one’s marketing experience. If your customer needs time to reach a final decision, re-marketing is a great strategy to engage customers who have longer decisions times when purchasing your product.
Social Media Marketing
In a down economy, social media can come out shining! Increase your online leads by leveraging social media in your marketing strategy. Directly interact with prospects on social media by commenting, sharing, and liking prospect’s content. After all, 78% of consumers are willing to buy from a company after having a positive experience on social media with them. You’ve got to give to get on social media, so don’t be afraid to ramp up your social media marketing in a down economy!
Use Paid Advertising
You might be thinking twice about spending on marketing in a down economy, but using paid advertising can put your business directly in front of your target audience which can in turn generate more leads. Paid advertising increases your chances of being seen, which means more traffic to your website. Paid advertising generates instant results that are easily measurable. Traditional advertising methods like billboards and direct mail campaigns are a thing of the past, let paid advertising do the work for you.
In 2022, 82% of businesses reported using content creation in their marketing strategy. If you wish to increase online leads in a down economy, start pumping out some content for your audience. Your target audience craves various types of content. Start by making content outlining your products and how to use them. Try to answer all your customer’s questions in a creative way, like by making a “how-to” video of one of your most popular products. Create quick polls or quizzes that your audience can take; it’s a quick and easy way to give your audience a free way to interact with your brand. Remember, your goal is to increase the attention to your brand, the more content you make the better!
Although it’s not feasible for every business, offering incentives for your brand can generate more leads in the long-run. In a slowing economy, it can be hard for businesses to offer freebies that cuts margins. Keep in mind your margin goals when strategizing incentives. If you have the opportunity to leverage incentives for your target audience, take it! Giving customers incentives can get cash in your hand quickly, even in times of a slowing economy.
ImageWorks, LLC: CT Digital Marketing Experts
Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!