Revamping your brand's approach from the traditional outbound calling and selling to an inbound methodology can sound like an overwhelming process. With the advancements in technology and changes in purchasing behaviors, inbound marketing has become essential for businesses to inherit. With the assistance of an inbound marketing agency, converting to this noninvasive form of marketing can be a smooth transition and create more opportunities your business needs and prospects require. The inbound methodology differs from traditional marketing by focusing on attracting, converting, closing and delighting your website visitors so they’ll become customers or even promoters of your brand. Rather than constantly trying to force a sale, this article will dive deeper into the top 3 reasons why your business will benefit from working with an inbound marketing agency.
An Inbound Marketing agency is your company's employee that never clocks out. Implementing inbound into your marketing efforts for your CT business will provide you with the following:
Custom Compelling Creatives
Hiring an inbound marketing agency for your business allows you to take a more customized, creative approach than ever before. Has your homepage had the same design for too long? Are you unable to find your website on search engine rankings? An agency comes equipped with talented graphic designers that specialize in creating custom, engaging, and actionable creatives to update your website to help attract and increase visitor traffic. "65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated" (source). People are more likely to stay on a website that is visually appealing . Therefore, whether launching a new campaign or refreshing what's already in existence, you're just a phone call away from a team that is eager to start visually enhancing your website.
Reduced Workload For Your Staff
Inbound marketing campaigns involve a number of elements from blogging and social media, to web design, SEO, and video marketing. Expecting your existing team to complete all of these tasks for each campaign can be time consuming and take away from their daily tasks that are already in place to maintain your CT business. Your inbound team will immerse in your business culture to effectively research, track and test new content as well as other inbound marketing tools to increase traffic, attract prospects and ultimately gain new customers. Assuming your employees or colleagues are not yet experts in this field, outsourcing a team of experts allows you to maximize opportunity for successful inbound leads and conversions.
Financial Advantage
Different from traditional marketing, or an in-house marketing team, hiring an Inbound Marketing team for your CT business allows for a greater sense of flexibility in your budget. Imaging this common scenario: when you purchase billboard space for 6 months, you may find out halfway through, that the campaign is not going to work out. Having already paid, you will then find yourself rushing a new campaign out the door with expensive print costs or waiting out the duration of an unsuccessful advertising move. On the other hand, inbound marketing allows for a lower overhead, with the option of increasing or decreasing the amount of dollars being spent on a particular campaign at any given time. The ability to pause, restructure and rejuvenate is more cost efficient than to end, recreate and launch.
Your time and effort deserves to be rewarded with business results you can be proud of. By teaming up with an inbound marketing agency, you are broadening your opportunities for success and adding a team of creative professionals to your business.
ImageWorks LLC | CT Inbound Marketing
As a leading CT Inbound Marketing Firm, ImageWorks uses state of the art techniques and is focused on the success of your business. We work with you to improve your current marketing plan, overcome your challenges, achieve your goals, and meet deadlines. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. Whether you're a start-up, thriving business, or feeling a little bit stuck, our team is eager to make all goals attainable.
