Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website
1. Optimize Your Website
Search Engine Optimization (SEO) has experienced a growth spurt in recent years— now it’s no longer plausible to stuff web pages with keywords and hope Google notices; rather, it takes a much more nuanced and detailed approach founded on original content that will offer value to visitors, while also attracting search engines and helping sites to move up the natural search rankings.
Of course, as the years pass and technology grows more sophisticated, Google has opted to highlight a quality over quantity approach. Ultimately, sites that offer their visitors valuable content are going to be viewed more favorably by search engines, and will appear higher in search rankings. If you want to learn more about optimizing your website, check out this blog post.
2. Set up a Google My Business Page
Although Google My Business doesn’t pull quite as much social weight as Facebook, Twitter, and LinkedIn, it’s still an incredibly useful tool for small business owners. As you may imagine, profiles that are fully set up an optimized in Google My Business get indexed quicker on Google. Google My Business allows you to add pictures of your location and services, while also allowing business owners to fill in pertinent information about the company’s hours, and services.
Beyond that, customers can also fill out reviews under a business’s Google My Business page. Here’s the best thing I can tell you about Google My Business: it’s easy to set up a page for your business on your own!Google continues to add new features to this widget as well— in the past several months, they’ve added the ability to include small posts on your Google listing.
3. Run an Adwords Campaign
Establishing consistent monthly organic search traffic is one of the most well-known methods to draw in new visitors coming to your website. Yet, this process takes time and dedication, and for the business owner who wants to get more business fast, Google AdWords is a solid option.
Google Adwords allows users to advertise their website so that it shows up within the first page of Google’s search results. If you didn’t know already, it’s a Paid Search (pay-per-click) method, which means you are changed a certain fee only when someone clicks on the link that directs them to your website. It’s possible that you could run a Google AdWords campaign by yourself, but unless you’re confident and have time to learn, you should hire someone to manage an AdWords Campaign for you.
4. Create an Explainer Video
This tip doesn't necessarily help users find your website; however, it will go a long ways towards helping users understand your business and myriad of services you offer. Explainer videos are short videos that offer information about a company's product or services. These videos pack in a lot of condensed information to help a viewer better understand what makes a company's services or products unique and valuable. Explainer videos can be created through digital drawings, hand-drawn animation, and they provide businesses with an entertaining, compact content delivery method. Explainer videos help to improve conversion rates when used in conjunction with other digital marketing tactics.
Explainer videos are a suitable replacement for eye-sore blocks of text, helping to effectively educate your website visitors. Effective explainer videos often contain these components:
- Discusses a pain-point faced by customers
- Provides a detailed outline for how to solve this problem
- Discusses the solution in more detail
- Provides a next step call to action
Check out our explainer video, "What It's Like to Do Business With ImageWorks, LLC" for an example.
ImageWorks, LLC | CT Search Engine Optimization
While professional SEO services can offer many opportunities to your business, you should never depend on SEO alone for the growth of your business. The companies that thrive on the online world have a comprehensive approach and utilize both online and offline marketing strategies. SEO can be a big piece; however, it is only one slice of the marketing pie.