There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.
This metric is essential if you are looking to drive more organic traffic to your website. Keyword Ranking measures your search engine rankings for targeted keywords among the top hundred search results. This allows business owners to gauge the effectiveness of their website in getting ranked on Google for specific keywords, which will naturally lead to attracting more organic traffic.
Indexed pages are important to keep track of because unindexed pages can seriously hamper your overall SEO. Unfortunately, not everyone knows that when you submit a page for indexing, google only takes it as a suggestion. This does not mean that Google has to index the page anytime soon, or at all for that matter. To be sure that your pages are indexing correctly, you should always submit the sitemap via Google Analytics Search Console so that you can make sure your most important pages are not being blocked.
This metric measures the percent of sessions where the user loads your page and then immediately exits without performing any actions. An average bounce rate is usually between 40-60 percent. This means that you can expect about half of all sessions to end without any action being taken. However, this estimate can vary greatly depending on your industry.
Bounce Rate is an important KPI because you can use it to gauge general consumer perception towards your website. A high number of users bouncing back to the search page after visiting your site could indicate that users find your site frustrating to navigate, untrustworthy, or not relevant to what they were looking for. A low bounce rate, on the other hand, indicates that users find your site easy to navigate, credible, and full of relevant information.
Pages views, also known as pages per session, measures the average amount of pages users visit during a session. This metric also counts repeated views of a single page. This key performance indicator is most important when it comes to content-heavy informational websites or shopping sites where users can view multiple products and click through a multi-step checkout process. Just like bounce rate, this metric can be used to determine the value/quality of your site and how many users navigate through it.
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