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Top Mistakes To Avoid When Starting An Online Business

Posted by Kelsey Ringuette on Wed, Mar 02, 2016 @ 02:30 PM

The web has revolutionized the business world and it's important to have an online presence. E-commerce can be a rewarding business but does require time, effort and a strategic strategy for success. Learn more to help your business develop and grow by knowing the top mistakes to avoid when starting your online business. 

Online Marketing Techniques

Project Stalling

You want the site and specific projects to go perfectly so you keep pushing off the launch date until you feel completely ready. However, this can actually interfere with the success of your website. The longer you wait, the more you'll pay for changes and before you know it the site you envisioned no longer is attainable because of all the tweaks and changes that were implemented. You should set a realistic launch date and stick with it. It's okay to want the best for your online business but stalling the project can hurt the overall outcome more than helping with the finished result.

Creating A Boring Message

In just a few words, your message is vital to describe how your products and services can benefit the consumer. A strong message will attract, intrigue and retain. A boring message, or one that does not easily display the benefits, will tarnish your credibility and deter people from your site to a site that can give them what they want. Make sure your message can solve a common problem people have. All too often, businesses fail because they create a message that tries to solve a problem nobody really cares about. If you are having problems selling your products and services, the message and tone of your site should be revamped to benefit the consumers' needs.

Ignoring Customer Complaints

You can't grow without customers so making your customer happy should be your main focus. Ignoring customer complaints will not only make you less trustworthy but will also prevent your business from growing. These complaints are important to know what concerns people have with your products and services so you make changes to appeal to larger audiences. Listen to customers who ask for a refund or buy your product but never seem to use it. Communicate with people who say they are not interested, try to assess the reason why and do what you can to peak their interests. 

Unrealistic Expectations

Creating a new business is exciting, stressful at times, but exciting for the most part. However, e-commerce takes time. Don't expect to launch a site and immediately start making sales. You need to build trust and awareness by promoting yourself and researching effective inbound marketing techniques. Expecting to become a vast and successful business in a matter of day, weeks or even in a month is unrealistic. It takes a lot of time and effort to get the word out an build a client base that eventually leads to loyal customers. Your online business should be your focus to ensure success so it's almost impossible to have another full-time job that takes up your time. Expect the unexpected but also research time frames effective techniques to help with your online business.

Not Taking Action

It's common to be nervous about adding new ideas but always thinking of these great ideas and never giving them a try can put your business at a stand still. Don' be afraid to take risks and try new things. Involve customers in the process by asking them what they think and how this new idea will also benefit them. Not taking action will prevent your business from growing and eventually make you seem outdated, which can cost you loyal customers.

E-commerce can be challenging to begin and it's easy to make common mistakes when starting an online business. Check out the Ebook guide below for inbound marketing tips to make your online business a success. 

The Beginner's Guide To Inbound Methodology



Topics: inbound marketing tips, Ecom

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