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To properly target your content, it’s important to consider your buyer personas. Your content should be speaking the language of your buyer personas and focus on addressing their problems. In order to create your buyer personas, you need to create an accurate idea of every aspect of your potential buyer. Here are some questions to ask when creating your buyer personas.

Do you feel that your content marketing strategy seems to be falling flat lately? You are stuck in the same grueling routine and what was once a creative process now seems to be a slow and mindless zombie. However, unlike the show The Walking Dead, there is a cure to bring your content marketing strategy back to life.