Inbound marketing usually doesn’t involve a convoluted strategy; however, it requires a lot more work than most businesses expect when they begin. After several weeks of blogging, content creation, social media promotion, and you may realize that you’ve signed yourself up for a lot of work, with seemingly endless responsibilities. But, it doesn’t need to be this way. In fact, that’s why there are companies like us around: customer-centric companies that can help businesses like yours to embrace inbound marketing methodology.
An Inbound Marketing company will have the knowledge, expertise, and necessary team to help your business grow, of course, depending on the specific requirements and goals of your business. So, this post will cover the benefits of hiring a CT Inbound Marketing company on a retainer basis.
Access To Important Resources
Unless you have your own dream team, stacked with content writers, designers, social media wizards, web developers, and a group of people to monitor and analyze all the content required to succeed at inbound marketing, you will need access to the right resources. It’s nearly impossible to subcontract several companies to carry out this work, as it’s hard to stay in constant communication with multiple teams. This is one of the many reasons why the retainer model is beneficial: it allows you to work with one company and get all your services in one place. Working with a CT inbound marketing company will allow you to collaborate and control the process better.
Retainer Fees Are Worth It In The Long-Term
Think of it like this: many businesses opt to hire companies who handle accounting or legal services, so it’s not out of the realm of logic that it may be beneficial to hire a company that specializes in marketing.
We’ve noticed that many clients are already spending a small fortune, plugging money into outbound advertising channels that no longer garner meaningful results (we’re mainly referring to newspaper ads, yellow pages, direct mail, or TV ads). If you’ve found yourself nodding your head as you read the last paragraph, your not alone, and yes, Inbound marketing may be able to help. Some of your outbound marketing resources should be re-allocated to assist with the development and implementation of an Inbound strategy, which results in more qualified leads and prospects. The best news is that often, the investment in Inbound services not only covers the cost but generates a positive return on investment!
In our several years working with HubSpot software, we’ve found that it’s easier to maintain cash flow on a retainer basis, since you know exactly how much you will be spending each month. You won’t have to worry about going over a certain time limit for work, as you will know exactly how much content will be created. In fact, all of the negotiable factors will be discussed in the original agreement, so that all parties feel comfortable.
You’re In ControlWhen you partner with an company who specializes in Inbound Marketing, you have access to a team of professionals, who can help you market your businesses’ products and services to your vision. Obviously, your team will still offer advice based on their expertise, but the final decision is ultimately yours.
A quality company will also seek your opinion on virtually everything, such as the site design, the content being offered, and the type of emails being sent out.
Experience Helps To Avoid Costly Mistakes
Our experience is one of the main benefits that we can provide for clients (besides talent, of course). One of our many responsibilities is to help you understand where the real opportunities are, as well as what will inevitably become a distraction. This helps your business to avoid costly mistakes. For example, we may recommend against utilizing the newest social media platform if it doesn’t exactly fit your communication strategy. Essentially, we know from experience what works and what doesn’t.
ImageWorks, LLC | Inbound Marketing Retainer
If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.