As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website.
If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business.
When starting a small business, generating organic digital marketing might be more difficult compared to a business with a long-standing reputation. Investing into paid search campaigns can generate digital traffic quickly and easily for any small business. Consider purchasing ads from search engines like Google and Bing. After all, 92% of internet searches happen on Google (HubSpot). Leverage search engines for your brand by running paid search ads.
Search Engine Optimization
SEO is one of the most important digital marketing strategies a small business should focus on. Having a mobile SEO strategy means your small business will be promoted to those searching on mobile devices. Often, businesses will use keywords on their website that allows search engines to promote. The best digital marketing strategy for small business is to leverage SEO through incorporating keywords into their brand’s website. For businesses who do not have much capital to invest into marketing, SEO is a good, low cost way to make sure your brand is picked by Google as one of the top search results.
As a small business, you want to have plenty of engagement with prospects and customers on social media. Social media sites like Facebook and Instagram allow you to track organic traffic and use features like automatic posting to help guide you through the marketing process. The easiest way to draw attention to your business on social media is to interact with users.
Personalize your business by directly interacting with customers, prospects, and leads.
TIP: Be aware of algorithms changing on social sites like Instagram, Facebook, and TikTok, as this can influence how often your business is being seen.
Video Content Engages User
Video content is one of the best strategies in digital marketing. The second most used content type on social media to increase audience engagement is video content. Overall, 93% of brands got a new customer because of a video on social media and 80% of brands have reported video marketing to directly increase sales (HubSpot). Video content is the top strategy used in digital marketing in 2021. If your small business is not currently taking advantage of creating video content, then another business is!
An easy way to get your brand recognized by prospects is by writing blog posts. Currently, half of all companies have a blog. Leveraging keywords on your blog can help your brand to reach prospects more efficiently than brands who are not engaged in blog writing. Out of those who currently do blog, brands report that it generates the biggest return on investment.
ImageWorks, LLC: CT Digital Marketing Experts
Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!