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What Are the Common Reasons for a Website Redesign?

Posted by Brandon Choquette on Mon, Jan 09, 2023 @ 01:43 PM

web designBesides supplying convenience, websites establish company credibility and brand trust. With the explosive growth of online marketing and digital content consumption, it has become crucial for companies to go beyond  a functioning website,  to have an effective eye-popping masterpiece.

Some businesses may require unique functionality for their website. It may be to support a product or service, generate sales leads, provide information for investors, media or press, and increase brand awareness and more. A good web development firm will be able to guide you on specific measures that can be implemented within the design to help achieve those goals. This post covers a few common reasons why businesses decide to redesign or upgrade their website.

You’re not being found on Google

Let’s face it: The days of purchasing the largest ad in the yellow pages are over. When people need a product or service, they go right to Google and punch it in.  If you are not being found, and do not have a plan to start being found, you have a problem.  Today’s new website infrastructures with content plans are built for Google.

You can't update your own content

If you have to promise your first born child to your web designer in order to make an update on your website, you probably need a new one. The majority of sites today are built on Content Management Systems (CMS) that allow a non-technical person to make simple changes easily. There are a variety of platforms you can choose for your CMS. Whichever one you decide upon, the whole point is to make your life easier, not harder. A good web design firm will offer appropriate training to help you learn the new system. 

Your Website is Slow

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load! If your old corporate website is slow, you not only risk annoying your customers (and causing them to give up and leave), but you also hurt your search engine ranking. There are lots of ways for a developer to speed up a website, so if yours is slow, it may be time for a re-design.

Having a fast-loading website will not only ensure that your customers stick around, but also that they’ll have a great experience on your site!

Your Company is Changing Direction

If your company is changing direction, you will need a new website that reflects these changes. If, for example, you are expanding from a children's line of clothing to adult fashion, your site will need an overhaul. New changes in the business mean new changes to your site's image. You may need to change the color scheme, font or layout in order to reflect your new image. 

One of the biggest mistakes you can make when revamping your site is to simply change a little of the content but leave the site virtually unchanged. Your visitors will be confused by this. First, if you announce a major change, your website is the first place that your customers will look for confirmation.

Image Works LLC | CT Web Design

Websites may not have expiration dates, but there are signs that they’ve gone bad. If your website loads slowly, is difficult to navigate, reflects poorly on your brand, or isn’t mobile friendly, then it’s time for a website redesign. Your website is an important asset to your business and a website redesign can help your business attract more leads and convert those leads into customers.

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