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What You Should Know About Content Marketing But Probably Don't

Posted by Kelsey Ringuette on Fri, Apr 22, 2016 @ 02:24 PM

Content is important to advance your business and generate more leads to your Website. The purpose of searching online is to find significant information and quality content that answers common questions that people have. Content marketing is the practice of creating and distributing content that is intriguing, informative and beneficial to prospective customers. Quality content then directs those customers back to your website, where you can generate leads and sell more products and services. This article discusses how to ensure success with effective content marketing with the qualities you didn’t know how to do.

Content Marketing Strategies

Why Content Is Effective For Your Business

It's common for a business to be wary about trying new strategies for their marketing efforts. It's an investment that takes time and money so you have to wonder, will content marketing actually be effective for my business? Knowing what content marketing offers will help to decide if this inbound marketing strategy will be effective for your business. Content marketing is a way to provide your audience with valuable information that offers solutions to their questions and concerns. As more and more people use the internet to find this information, you have the opportunity to be a  source that offers what they need and build trusting relationships. The internet allows for businesses to regularly communicate and interact with audiences in a more conversational tone and content marketing is a strategy that helps to do this successfully. Content also allows you to target specific keywords, driving audiences to your blog or website through organic search. This can simply be shared through social platforms, which allows you access to readers’ personal networks and the content you provide will help peak their interests to gain more leads to your website.

Types Of Content That Are Most Effective 

So what types of content creation will be the most effective? It's important that you are providing people with information pertinent to their needs so as to drive traffic to your site rather than to drive traffic away. So what types of content should you be creating?

Blogs: Blogging is a strategic method to write a descriptive article on a topic related to your products and services. This is a great method that provides more information for prospects without flooding your landing pages with too much text. Click here to learn how to craft the perfect business blog posts. 

Infographics: An infographic is a great way to provide visual content to your audience. Infographics get shared more, viewed more, and loved more than most other content types (source). 

Videos: Another way of providing visual content is through videos. For content that requires more technical information, videos can simplify the information and display the point you are trying to get across. 

Guides/ebooks: Guides and ebooks are an effective way to provide in-depth information to people who want to know specific details. People who check out these offers are more than likely prepared to make a purchase and if they are given the answers they need from you, they'll be more inclined to purchase from you. 

Frequently Producing Content 

It’s vital to be consistent and not stall on content projects. While you don't have to post every day, readers will appreciate consistency. By publishing on a regular basis, readers will look forward to reading your content. It may be challenging to be consistent with blogging and other content marketing methods; however, it helps if you plan a few posts ahead of time. Your content’s success varies on your objectives and the effort you put into creating fresh, interesting, and consistent content. Don't fall into the habit of skipping publishing. A short, thought-provoking post is better than nothing. Just don't publish useless posts that do nothing more than clutter your blog so people can't find your wholesome content.

Content That Appeals To Your Audience 

To gain new customers and obtain loyal readers you need to be creating content that is valuable to your audience. What sort of content would they be interested in? Keeping this question in mind, be sure to provide content they are looking for that also relates to your products and services. The best way to find the content your audience is interested in, is to talk with your existing customers and better understand their likes and dislikes. More than likely, their interests will coincide with new prospects. After analyzing your customers, you should get a better idea of the topics to write about that will intrigue more people and generate more leads. 

How To Find Inspiration For Topic Ideas

It's not always easy to regularly come up wit topic ideas that will be beneficial to your audience. Topic options are limitless for content that is related to your business. You just need to ensure you’re constantly researching diverse resources to figure out what you should be writing about before your competitor gets to it first. Here are a few ideas as stated by Wishpond to help you find inspiration for your content marketing ideas:

  • Turn to blogs we personally enjoy
  • Look at what our competitors are talking about
  • Have brainstorm sessions about trends or new changes within our business’ industry
  • Talk to your customer support team and see if there are any frequent questions being asked from customers
  • Look to websites or publications you enjoy that talk about the latest news

 Turn your website into a lead generating machine. Check out the free strategy session below to better your content marketing strategies to generate more leads. 

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Topics: Content Writing, visual content

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