Besides providing a convenient location for all the information surrounding your business, websites can establish company credibility and foster brand trust. With the explosive growth of online practices, it has become crucial for your company to not only expand beyond a simple brochure site, but to present an effective eye-popping masterpiece! Every business has different goals and approaches for what they want their website to accomplish. Business sites are often designed to support a product or service, generate sales leads, provide information for customers, media or press, and increase brand awareness. So, If your site does not achieve any of these goals, it may be time to look into a website redesign. We have included 5 other warning signs that may indicate it is time for a website upgrade:

You Can’t Update Your Own Content

The majority of sites today are built with Content Management Systems (CMS), which allow a person without technical skills to make simple changes in just a few seconds. There are a variety of platforms you can choose for your CMS. Whichever one you decide upon, the whole point is to make your life easier, not harder. A good web design firm will offer appropriate training to help you learn the new system. 

Your Current Site Is Not Mobile-Friendly

It's common knowledge: consumers have different needs when they are using their mobile devices to access information and services. Mobile web users have an expectation of finding they information they need quickly and easily. So, it is quite important that your website is a mobile showcase, optimized to ensure the best user experience. Roughly 30 percent of website visits stem from mobile use, so if you are simply showing your users the desktop version of your website, you will unfortunately be losing business. If you want to learn more about mobile friendly sites or Google’s recent mobile update, check out this blog post.

Your Website Takes A Century To Load

This question is actually closely related to responsive and mobile web design. You want a site that loads quickly, not forcing users to download so much information. As you know, most smartphone carriers set paid data limits on each account, and with these limits being placed on our usage, you would be doing a disservice to your visitors if you make them download tons of information, imagery and scripts just to view your site.

If your site takes longer than five second to load, you absolutely need to look into a website redesign, or at the very least, you should optimize your site. We would recommend hiring a CT web developer to perform a site audit, in order to better understand why your site is taking so long to load. Depending on the results, you can look into a redesign.

Poor Ranking On SERPs

Some people long for the days when they could purchase a large ad in the yellow pages and be done with the whole ordeal; however, this is obviously not the case in the online world. When people are searching for a particular product or service, all they have to do is go to Google and type it in. If you are not being found, and do not have a plan to start being found, you have a problem.  Today’s new website infrastructures with content plans are built for Google. Sure, low SERP rankings are not a definitive reason for a web design, but starting fresh with a new site offers a great opportunity to clean up your SEO efforts.

ImageWorks, LLC

If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.