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Why Should Businesses Blog?

Posted by Jeffrey Cohen on Tue, May 30, 2017 @ 09:40 AM

Snip20170530_2.pngYou have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.


Why should businesses blog? Blogging is a fast, easy way to connect with and share information with your customers. It’s inexpensive and doesn’t require the money or time that other marketing techniques do. Blogging creates a direct stream of information straight from you to your customers. Additionally, sites like Hubspot make it simple to create, format, and monitor your blog posts. If you create the content, they’ll do the rest.

Helps Drive Customers To Your Site

In order to show off your website and demonstrate to customers all your company has to offer, they need to get to your website first. Incorporating SEO techniques into your blog post can help get customers to your site. If your blog posts line up with what a potential customer is searching for, they will visit your site and explore. Once a potential customer is on your site, you can show them what your company has to offer.

Brings Your Company To Life

Not only does blogging help you connect with customers, but it gives your company a personality. Blogging is a great way to give your company a voice that is uniquely your own. This voice will help your company connect with customers and appear trustworthy. Many customers don’t want to do business with a faceless company. Blogging is a great way to show customers the personality that your business encompasses.

Creates A Conversation Between Business and Customer

Blogging is a great way to connect with customers and get them interested in your company. However, what makes blogging unique is the potential for conversation between the company and customers. Often, readers have the ability to comment on blog posts and shares their thoughts and ideas on the material. There is also often a channel for customers to contact the company after reading a blog post. After the post sparks a customer’s interest, it encourages the customer to pursue further communication with the company. Once this conversation has started, you can convince a potential customer why they should do business with your company.

Establishes Expertise

First, a potential customer searches for something and ends up on your site. Upon reading more blog posts, they realize that there is a blog post to address each question they might have. Rather than continuing to search for the answers to their questions, they turn to your company’s blog for answers. Not only does this keep the customer on your site longer, but it establishes your company’s expertise in the subject matter. Once you have established your expertise, your company seems more reliable and a customer is more likely to want to do business with the experts.

Creates A Constant Feed of New Ideas

One of the most important aspects of blogging is consistency. Your company should be blogging regularly and keep coming up with new ideas. This constant influx of new ideas demonstrates to the customer that your company is capable of approaching issues from all different angles. It also helps address every new problem that a customer might have. Always presenting new ideas help make your company seem more innovative and flexible. These new ideas not only help attract new customers, but also help you stay on the cutting edge of your field.

Content Marketing | ImageWorks,LLC

Inbound marketing is a full circle process. Partnering with a team such as ImageWorks,LLC allows you to to capitalize on new opportunities and stay up-to-date with the latest trends and techniques. We create content tailored to your ideal customer and our team works tirelessly to to attract, covert, analyze and integrate.  

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Topics: Blogging for Business, content marketing, CT Inbound Marketing, Blog Optimization, blogging tips

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