As a business owner or employee, it's important to always search for new ways to engage with a wider audience and close more sales. If you've found yourself wondering, "Would Inbound Marketing help my business?", the answer is yes! In this article we'll help you get a simple understanding of the Inbound Marketing process.

Prior to the evolution of social media platforms, creative web design and a sea of other content marketing strategies, launching a new advertising campaign was just as large of an investment as it was a risk. Ad creatives, physical display space, radio and television time all cost a large sum of money to present your campaign to the masses. These traditional advertising methods leave you with a significant margin for wasted dollars from your campaigns budget. Although you may have the brightest billboard on a highway for a 30 day time time slot, if the wrong audience is passing it by, there aren't many "quick fixes" you can make to re-adjust. 

How Would Inbound Marketing Help My Business Grow? 

Inbound Marketing helps your business grow and eliminate the risks associated with traditional advertising methods by allowing to target customers based on your buyer personas. Using various content marketing strategies like blogging, social media marketing, pay-per-click campaigns and search engine optimization enables you to pinpoint potential buyers in your market and nurture them throughout the sales funnel.

Visual content plays a powerful role throughout many Inbound campaigns and helps you more easily explain your product, program or process to your audience. Below, you'll find an info-graphic put together by the team at The Whole Brain Group which breaks things down into a 5 step process that will have you on your way to generating a higher volume of quality leads and converting more customers.

(Source: The Whole Brain Group)

ImageWorks, LLC | CT Inbound Marketing

Would Inbound Marketing help my business grow? When it comes to attracting, converting, analyzing, and integrating, there is nothing that is out of the reach of our capabilities. As a leading CT Inbound Marketing firm, ImageWorks LLC uses state of the art techniques and is focused on the success of your business. We work with you to improve your current marketing plan, overcome your challenges, achieve your goals, and meet deadlines. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.