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Sayonara, Cross Site Tracking: Why Google is Leaving 3rd Party Cookies Behind

Posted by Jesse Cohen on Thu, May 27, 2021 @ 01:32 PM

For the first time in twenty years, Google has announced they are doing away with their 3rd party tracking. You may look at this statement and think, “Ah, finally!” Or, you may be reading this and thinking, “Someone explained this exact thing to me once and told me I should care but I forgot why.” Fear not. In this article we’re going to demystify third-party tracking and explain why it’s being replaced, and what this means for advertisers and end-users alike. Let’s go!

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Topics: Google updates, digital marketing, Changes to Google, Advertising on Google

Which HubSpot Marketing Plan is Right for You?

Posted by Jesse Cohen on Mon, May 17, 2021 @ 11:37 AM

HubSpot offers different pricing tiers for their various products. Today we’ll be focusing on the marketing hub. As of 2021, there are four plans:

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Topics: Hubspot, Inbound Marketing Strategy

How Do I Get Started With Marketing Automation?

Posted by Jesse Cohen on Thu, May 13, 2021 @ 01:25 PM

If you’re reading this article, you’ve probably heard of marketing automation and are trying to assess if it’s a good fit for your business. You’ve heard a few big names – Hubspot, Mailchimp, Pardot – but aren’t sure why you should pick one over the other, or even what they’re capable of. In this article we’re going to explore how to get started with marketing automation.

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Topics: marketing tips, marketing campaign, CRM Software

How to Analyze Facebook Data to Better Understand Your Audience

Posted by Liza Cormier on Fri, Apr 16, 2021 @ 12:28 PM

With all the social media platforms we have today, Facebook continues to be the largest social network in the world. It started as a way for college students to connect, now, Facebook hosts almost 3 billion users. On top of being the most used platform, Facebook has become an essential marketing strategy tool.

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Topics: facebook marketing strategy, Social Media Content

How Do I Use My Competitors to Improve my Marketing Strategy?

Posted by Liza Cormier on Wed, Mar 31, 2021 @ 09:17 AM

When creating a marketing plan, there are many different factors to look at: successful marketing campaigns in the past, failed campaigns, your priorities and goals for the upcoming campaign, and more. One major factor that doesn’t get taken into consideration enough, however, is what your competitors are doing. Learning from your competitors marketing efforts can help you make better, more informed decisions about your own campaign. Here are some ways you can use your competitors to improve your upcoming marketing strategy.

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Topics: Keyword Strategy, content marketing strategy, Social Media Content

How to Utilize LinkedIn for B2B Marketing

Posted by Liza Cormier on Thu, Mar 18, 2021 @ 03:12 PM
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Topics: LinkedIn, Social Media Strategy, B2B Marketing

6 Signs You’ve Outgrown Your CMS

Posted by Liza Cormier on Fri, Mar 05, 2021 @ 12:23 PM
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Topics: Content Management System, cms, website responsiveness

When and How to Audit Your HubSpot Portal

Posted by Liza Cormier on Fri, Feb 19, 2021 @ 12:16 PM

Keeping a clean CRM is essential for running a seamless operation, and depending on the size of your portal and company, you may need a robust plan in order to tackle all of what HubSpot can provide. In this blog, we’re going to go over when, why and how to do an audit of your HubSpot account so you can keep your CRM clean, organized and efficient.

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Topics: Hubspot, HubSpot Audit

What are the benefits of Working with a HubSpot Partner?

Posted by Liza Cormier on Fri, Feb 12, 2021 @ 11:51 AM

If you’re at all up to speed on inbound marketing, it’s likely you’ve heard of HubSpot. One of the main success factors of the platform is how easy it is to use in terms of conducting any aspect of an inbound campaign. Unfortunately, just investing in HubSpot alone doesn’t necessarily correlate with generating instant results. That’s where a certified HubSpot partner comes in. So how exactly can working with a HubSpot partner benefit you compared to going at it alone? We’re going to go over how a partner can add value to your inbound efforts so you can generate the results you’re looking for.

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Topics: marketing, Inbound Marketing, Hubspot, Inbound Marketing Strategy

3 Things You Should Know About Content Marketing on LinkedIn

Posted by Liza Cormier on Wed, Jan 20, 2021 @ 09:42 AM

LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.

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Topics: content marketing, LinkedIn, content strategy

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