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The Importance of Website Accessibility And How To Make Your Site More Accessible To All Users

Posted by Sarah Gamache on Mon, Mar 20, 2023 @ 10:00 AM

As the internet continues to grow and evolve, it's essential to ensure that websites are accessible to all users, including those with disabilities. In this blog, we'll discuss the importance of website accessibility and provide tips on how to make your site more accessible to all users.

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Topics: website development, digital marketing, Web Accessibility

The Benefits of Using Chatbots For Lead Generation and Customer Engagement

Posted by Sarah Gamache on Mon, Mar 13, 2023 @ 10:19 AM

Chatbots have become increasingly popular in recent years as a tool for lead generation and customer engagement. A chatbot is an AI-powered tool that can simulate human conversation and provide automated responses to customer queries. Here are some of the key benefits of using chatbots for lead generation and customer engagement:

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Topics: website optimization, chatbots

7 SEO Tips to Boost Your Website's Ranking on Google

Posted by Sarah Gamache on Mon, Mar 06, 2023 @ 12:04 PM

In today's digital age, having a website for your business is no longer enough to attract and retain customers. With millions of websites vying for attention online, it's crucial to optimize your website for search engines like Google to ensure that your website appears at the top of search results. Search engine optimization (SEO) is the process of improving your website's visibility in search engine results pages, which can help drive traffic to your website and increase sales. In this blog post, we'll share seven SEO tips that can help boost your website's ranking on Google and improve your online presence.

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7 Rookie Blogging Mistakes That Sabotage Your Efforts

Posted by Brandon Choquette on Mon, Feb 27, 2023 @ 01:30 PM

Every year, more organizations are beginning to "get their feet wet" in the digital marketing world through blog posts, designed to educate prospects. However, as organizations have rushed to join in on the content marketing frenzy-- the search engine result pages have become satured with blog posts. If you're going to put in the effort to develop a reliable and informative blog, you'll want to make sure that you stay up-to-date on the best habits for growth. We've helped to grow blogs in the past, so we have an eye for the mistakes that are damaging to a first blogging campaign-- this post covers 7 novice blogging mistakes that sabotage initial efforts.

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Topics: blog tips, blogging

The Importance of User Experience in Web Design

Posted by Sarah Gamache on Mon, Feb 27, 2023 @ 12:22 PM

In today's digital age, having a website for your business is no longer optional. Your website is often the first interaction potential customers have with your brand, and it's essential to make a positive first impression. One key aspect of website design that can significantly impact your visitors' perception of your brand is user experience (UX). A website that offers a poor user experience is likely to turn off visitors and drive them to your competitors. In this blog post, we'll explore the importance of user experience in web design and discuss some best practices to help you create a website that not only looks great but also offers a seamless user experience.

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How to Use Automation to Drive Traffic and Leads

Posted by Sarah Gamache on Mon, Feb 20, 2023 @ 12:36 PM

Modern marketing automation technologies are designed to increase productivity, promote growth, and simplify advertising procedures. These adaptable AI-powered technologies, such as ChatGPT, will be critical to the long-term success of your marketing strategy, covering everything from email automation tools to social media schedulers, autonomous content generators, and more. Here, we'll look at the advantages of using automation tools to drive traffic and leads.

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How To Improve Your Website's Credibility

Posted by Brandon Choquette on Mon, Feb 13, 2023 @ 02:30 PM

Credibility is essential for success within an online community. Your business’s website is a first impression for your business, especially when a prospect is looking for relevant information to influence their buying decision. When your website is the only connection your prospects have to you, they don’t yet know if you are trustworthy— and the onus is on you to prove your merit. When your website establishes your company as a credible resource, you can expect more qualified leads, as people tend to buy from the companies they trust and value. This post will discuss a few simple ways to improve your websites’ credibility.

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5 Reasons Why Your Content Marketing Efforts Failed

Posted by Brandon Choquette on Tue, Feb 07, 2023 @ 10:00 AM
Marketing is a difficult and delicate art form, and some would consider it to be as difficult as training to become a Jedi Knight. Content will always be the crowning jewel for gauging your online marketing success. Is your website's content engaging and instructive or is it self-referential and littered with jargon? These are impotatnt questions for business owners to consider as they focus on how they're structuring content. If you aren't doing this constantly, you're missing out on a wide variety of opportunities. To help lift your content marketing from the swamps of Dagobah, we've included five mistakes that often hinder a businesses' plans for content marketing success.

Your Content Was Written By A Fourth Grader

Well, not really, but you get the point. Quality content is the foundation for building trust with readers, leading to increased engagement and higher conversion rates (not in all cases). Admittedly, if your content isn't performing well, you may find that a failure to adhere to the basic rules of quality writing may be the source of the problem. Not only is content quality important for educating prospective customers, but it's essential for satiating Google's fluid SEO requirements.

Your Older Content Has Become Stale

This is similar to the issue of poorly written content, yet it's often more easy to fix, especially if you focus your efforts on creating evergreen content. Consider this, have you ever put a lot of effort into a post that was engaging and on-point when you first published it, yet after a while, it generated fewer and fewer visits?
When content becomes outdated, it becomes more difficult to attract and engage readers, often reflecting poorly on your company's ability to relate to reader's current challenges.

You Don't Have Quality CTA's To Take Readers To The Next Step

This mistake can be quite disheartening, especially if you have taken ample time to create content. However, you can't assume readers will consume your content and magically transform into loyal and engaged customers. Rather, you should gently encourage them to take the next step in the purchase process, which often requires them to click a CTA (which brings them to a landing page where they can access valuable content offers in exchange for some of their basic contact information).
Readers generally anticipate a request for them to take action after reading compelling content (after all, that's the main idea behind marketing-- you want readers to do something based on the information they just received).
Make sure that you place an eye-catching call-to-action on your blog posts. Without it, you are leaving your readers at a dead end.

Inconsistent Posting

Be consistent. While you don't have to post every day, readers will appreciate consistency. By publishing on a consistent basis, readers will look forward to reading your content. At first, it may be difficult to be consistent with blogging; however, it helps if you plan a few posts ahead of time. Your blog's success depends on your goals and the effort you put into creating fresh, interesting, and consistent content. Don't fall into the habit of skipping posting. A short, thought-provoking post is better than nothing. Just don't publish useless posts that do nothing more than clutter your blog so people can't find your good content.

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Topics: content marketing

What Are The Benefits Of Outsourcing Inbound Marketing?

Posted by Brandon Choquette on Mon, Jan 30, 2023 @ 11:30 AM

Inbound marketing usually doesn’t involve a convoluted strategy; however, it requires a lot more work than most businesses expect when they begin. After several weeks of blogging, content creation, social media promotion, and you may realize that you’ve signed yourself up for a lot of work, with seemingly endless responsibilities. But, it doesn’t need to be this way. In fact, that’s why there are companies like us around: customer-centric companies that can help businesses like yours to embrace inbound marketing methodology.

An Inbound Marketing company will have the knowledge, expertise, and necessary team to help your business grow, of course, depending on the specific requirements and goals of your business. So, this post will cover the benefits of hiring a CT Inbound Marketing company on a retainer basis.

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Topics: Inbound Marketing

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Mon, Jan 23, 2023 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis.

While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

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