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4 Signs Your Website Needs a Makeover

Posted by Liza Cormier on Mon, Mar 30, 2020 @ 11:14 AM

Technology has been full speed ahead over the last few years, and there’s no sign of slowing down. on top of that, social media has transformed into a digital marketing hub, which has surged the competition for businesses to stay relevant. In order to compete in today’s market, your business website might need a redesign, as there are standards that customers look for in terms of accessibility, fresh content, and an engaging experience.

If your website hasn’t been updated in a while, it might be costing your business in both leads and credibility. To help you understand if your website needs a makeover, here are a few key indicators that determine its time for a redesign.

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17 Digital Marketing Tools to Stay on Top of

Posted by Liza Cormier on Fri, Mar 27, 2020 @ 01:00 PM

Google accounts for over 87% of all global search traffic, so it’s understandable that marketing has infiltrated the digital space. There’s so much more to branding now, and translating a clear message to your target audience is crucial if you want to gain traffic to your page. We’ve compiled a digital marketing checklist of all things necessary to help you optimize your content online.

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Do's and Don'ts of Social Media Marketing

Posted by Liza Cormier on Tue, Mar 10, 2020 @ 10:08 AM

When branding through social media marketing, you want the message of your company to transcend through your content. When done correctly, using online platforms can help you reach your audience better and more personally, and increase your brand engagement as well.

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Social Media Marketing Ideas to Keep Your Content Interesting

Posted by Liza Cormier on Thu, Feb 27, 2020 @ 11:51 AM

Coming up with new and engaging content can be challenging while also juggling all other aspects that go into running a company. But it doesn’t have to be too difficult, taking the time to keep up on the trends and read blogs like this can help you stay on top of your social media marketing! We’re going to go over some of the best social media marketing ideas to use this year to keep your content diverse and appealing to your followers.

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Topics: Social Media Content

How to Effectively Reach Your Target Audience on Facebook

Posted by Liza Cormier on Tue, Feb 25, 2020 @ 10:15 AM

Social media isn’t just about keeping up with what your friends and family did over the weekend. Now, various platforms have become marketing hubs that allow businesses to target a specific audience to make users aware of the products or services they offer, and because so many people use social media, it’s a great opportunity for businesses to spread brand awareness.

With the creation of popular social media platforms such as twitter, Instagram and snapchat, Facebook has been a leading platform and continues to be the most popular. The amount of users on Facebook creates a very high chance of engaging with customers of all types.  Depending on what kind of business you’re in, there are many age demographics to target your brand too. The way to get users to actually find your brand is to use various marketing tools to creating engaging content. If you have a business and want to optimize how to reach your target audience, here are a few tips to doing so through Facebook.

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Topics: facebook marketing strategy, Facebook Advertising

What are the Top Social Media Marketing Trends for 2020?

Posted by Liza Cormier on Tue, Feb 18, 2020 @ 11:00 AM

Social media has been the forefront of digital marketing for some time now, continuously evolving to improve consumer experiences. And while there’s users who don’t necessarily log in with the intent to buy a product or service advertised on these various platforms, social media has become a more interactive way of creating that opportunity.

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Topics: Social Media Marketing, Social Media for Business, Social Media Content, Digital Marketing 2020

What are the Top Digital Marketing Trends for 2020?

Posted by Liza Cormier on Tue, Feb 04, 2020 @ 11:15 AM

Marketing is all about your target audience - who you are trying to sell your product or service to. It's vital to bringing customers in, and making sure they come back. As a business, you want to continue that flow, as you grow and innovate the products or services you are offering.

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Topics: Digital Marketing Agency, Digital Marketing Tips, Digital Marketing 2020

5 Facebook Tips for Law Practices

Posted by Jeffrey Cohen on Tue, Jan 28, 2020 @ 09:45 AM

Social media has become more impactful than ever before in 2020. Businesses small and large have turned to Twitter, Instagram, and Facebook to grow their brands and build on their clientele. Yet, all to often attorneys or lawyers can overlook the potential impact social media platforms can have on their practices. Facebook alone houses over a billion users from which a clear strategy, and a little effort, can easily pay off. Here are 5 Facebook tips on how to reach those future clients.

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10 Facebook Facts That Demonstrate the Importance of Social Media Marketing in 2020 [Infographic]

Posted by Dean Ravenola on Fri, Jan 24, 2020 @ 01:19 PM

Has your business created a company Facebook page?

Did you invite your employees, customers, and industry partners to like your page?

Have you optimized your Facebook page info?

Are you regularly posting engaging content?

Have you tried promoting your page?

Are you using Facebook Analytics?

If you answered no to any of the questions above, this article is for you! With over 2 billion users on Facebook every day, businesses that do not have an active Facebook presence in 2020 are missing out on a plethora of potential customers and branding opportunities. Even if your company created a Facebook business page, ask yourself: has your page been routinely pumping out compelling content? Or is your Facebook business page just sitting there collecting virtual dust? This is where a social media marketing plan comes in handy. Your social profiles need to do more than just simply exist if you want to see results. Your Facebook company page needs to engage your audience while expanding your network.

Still unconvinced about the benefits of social media marketing on Facebook? Check out the infographic below with 10 facts about Facebook that prove the  importance of social media marketing in 2020.

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Topics: facebook marketing strategy, Facebook for Business, Facebook, Paid Facebook Ads, Facebook Marketing, Facebook for Small Business, Facebook Advertising, Facebook Facts, Facebook Tips

Top SEO Trends for 2020

Posted by Dean Ravenola on Fri, Jan 17, 2020 @ 12:26 PM

2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Future of SEO, SEO Marketing, Local SEO, SEO Trends, SEO content, SEO strategy 2020, SEO trends 2020, SEO 2020

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