In the summer, everyone wants to be off their computers and outside enjoying the weather. It’s no surprise, then, that web traffic is significantly lower in the summer. There are some ways, though, to curb this drop in traffic. Read below to find out some common reasons for decreased summer web traffic and how to combat it.

Causes

Desire to be Outside

In warm summer months, everyone feels like sunshine and cool ocean breezes are calling their names. Therefore, every second that people aren’t working, they want to be outside. Compared to the winter, there is significantly less surfing the web to pass the time. Whenever possible, people are outside and away from their devices.

Lower Motivation

Even when we finish school, it’s normal to see summer as vacation time. For this reason, many people adopt a vacation mentality all summer long. Productive activities like replacing old appliances, scheduling an overdue appointment, or solving a long-standing problem in their home take a back seat. When people aren’t actively searching for products and solutions to problems, web traffic goes down.

Young People Focused Sites

For young people still in school, summer really is vacation time. If your site is focused on young people, there’s a very high chance that your traffic drops significantly in the summer. Young people are off hanging out with their friends, taking vacations, and lounging at the beach. When they’d typically be surfing the web on a school night, they’re out enjoying the weather.

Solutions

Double Your Efforts

One of the best things you can do to curb your drop in traffic is to refuse to take your eye off the ball. Adding an extra post each week and hyper-focusing on your most effective strategies can improve your traffic. Use the slower traffic as an opportunity to make changes to your site that will go unnoticed, but can improve your traffic over time.

Target Your Posts for the Season

One of the best ways to improve your summer web traffic is to create summer-focused posts. If you’re a car company, target your content at the best summer driving experience. If you’re a personal stylist, talk about the hottest styles this summer. Targeting your posts for the summer will help bring traffic to your site during the season.

Focus on Social Media

In this day and age, when people are outside and away from their computers, they still have their cell phones. Make sure your site and content are optimized for mobile devices. Although people are unlikely to surf the web on their phones, they’re constantly scrolling through social media. Using social media is a great way to continue to promote your brand and funnel traffic to your site when people aren’t surfing the web. 

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