A content management system (CMS) for your website can be one of the greatest investments you can make for your business in the online world. Your website is obviously one of your main tools for communicating with your customers.
A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business.
Here are four major considerations to ponder if you are considering using a CMS to run your business website.
Do You Want To Edit Your Website But Don’t Have HTML Knowledge?
If you know how to create a simple document in Microsoft Word, you’ll have no problem using your CMS to create web pages, blog posts, news articles and emails.
You Can Allow Role-Based User Access
Almost all major content management systems permit role based user access to the CMS website. So, depending on the role assigned to you by the website administrator, you are either allowed or restricted access to certain aspects of the website. It may seem strange, however, this can be quite useful: you can allow an author to write a blog but not to publish it online.
A person assigned the role of editor can then read over the file, make adjustments, and quickly publish the file on the website when done. This is very useful in a multi user environment when responsibilities need to be divided among different users.
One Place For All Your Marketing Actions
The most efficient content management systems should include everything you need to implement a strong online marketing strategy. Typically, content management systems will include tools for SEO, email marketing, social media marketing, and blogging pursuits.
With a content management system, you don’t need to fill out tickets for every single content update. Essentially, you will be free from your web development firm. This might seem strange to hear from a web and mobile development company, but it’s true.
We happily help clients who pay us to make updates to their site on a regular basis. However, in some cases, it would be better for a company to make changes themselves with a CMS. Why? Well, if you post regular updates to your site pages and blog, you will eventually see increased traffic and better conversion rates; however, if you need to rely on your web company to make edits, it’s likely that you will make fewer of them, leading to less traffic and fewer conversions.
Do You Want Basic Control Over Your Site’s SEO?
With a good content management system, you will have complete control over your site’s page titles, keywords, meta descriptions and URL’s. Make sure that no matter what CMS you decide to implement, you have access to edit the page description, page title, and meta tags at the very least.
There are many others, but these are a few of the most important pieces to be able to update. Also, it is very beneficial to be able to adjust the heading tags of content on your web pages. These include the H1-H6 tags, and sometime p tags, denoting the hierarchy of important of written content on the website.
Having the ability to change these will improve the semantic nature of your website, which Google has become increasingly responsive to in recent years.
Final Thoughts
We don’t want you to assume that a content management system is the solution for every business. In fact, in some cases we suggest not to use a CMS. To learn more about the benefits and drawbacks of content management systems, read our blog post, “What Are The Problems Of A CMS?”
ImageWorks, LLC
If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.
