An Internet presence is essential to the success of a business in 2018, and social media is an important part of this presence. Social media is a great way to reach potential customers, connect with existing customers, and humanize your brand. When you use social media properly, you can promote your brand and generate more leads.

An important part of a successful social media strategy is frequent and consistent posting. The more active your brand is, the more engagement and success it will find in its strategy. One of the best ways to ensure consistency in your posting and activity is to create a social media calendar. Not only can a social media calendar help you create consistent, high-quality content, but it can help you organize your posts and develop an overall strategy.

Quicksprout has created an infographic explaining social media calendars. They’ve broken down what a social media calendar is, why you should use one, and how to go about creating a strong and successful one. Check it out below!

ImageWorks, LLC | CT Social Media Marketing

Having trouble managing your social media? Wondering how to figure out proper posting techniques on your own? Don’t be afraid to call in the experts! Whether you are just getting started or have an engine in place that needs fine tuning, ImageWorks can help you join the Social Media wave to get yourself recognized and generate more business. Market yourself and your brand to the 100’s of millions of online interactive users.

We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.