Technology has been full speed ahead over the last few years, and there’s no sign of slowing down. on top of that, social media has transformed into a digital marketing hub, which has surged the competition for businesses to stay relevant. In order to compete in today’s market, your business website might need a redesign, as there are standards that customers look for in terms of accessibility, fresh content, and an engaging experience.
If your website hasn’t been updated in a while, it might be costing your business in both leads and credibility. To help you understand if your website needs a makeover, here are a few key indicators that determine its time for a redesign.
Your Website isn’t Mobile Friendly
More people are using their phones than ever before to access the internet, so you need to make sure your website is compatible with various screen sizes without compromising the quality and layout. The overall look of your website should be consistent with the desktop version to ensure customers are able to access links and navigate the page from their phone or tablet. If your website isn’t optimized for different screens, it can affect your search engine rankings, as google gives preference to responsive websites in their search results. So, if you haven’t adapted your website to function on mobile or tablet device screens, then you should get an update.
Outdated Content and Visuals
No matter what you’re in the business of, your website should have an appealing visual design. Mismatched fonts and outdated pictures or content can make your website feel uninviting to customers, so updating your website aesthetic can make you stand out against your competitors. Here are a few things to ask yourself when reviewing the current design of your website:
- Are the pictures on your site a good visual representation of your brand? Low quality, stretched, or overused stock photos are a telltale sign you’re due for a redesign.
- Is the content on your website easy to read? Having a balance of text, background, and imagery on your website is important for your viewers overall experience.
- Is your site too busy? Having mismatched fonts, long paragraphs or crammed photos can make it difficult for your viewers to navigate your site.
The last thing you want in your webpage is to take up prime real estate with content that isn’t valuable to your brand or the message you’re trying to send. You should be clearly communicating what your business is about such as core values, what you offer and a clear way to get in contact. Here are a few signs your content needs to be updated:
- You have products and services listed that are no longer offered
- Your last blog or news article was posted over a year ago
- You have irrelevant content that doesn’t correlate with your brand
You’re Not Utilizing Social Media
As we’ve already mentioned, majority of people use their phones to access the internet, and people spend a lot of time on social media. Using social media platforms can help you grow your brand- Platforms such as Facebook and Instagram are a great way to share more creative content, advertise, and engage with your customers more personally. If you have links to your social media profiles on your webpage, you can generate more traffic to each platform, and are likely to gain peoples interest more effectively. People like to see brands that are social- Having that personal connection online helps create loyal customers and better feedback. It’s also a great way to learn more about what your customers are looking for as you can answer questions and make informative content for them to interact with.