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Liza Cormier

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3 Things You Should Know About Content Marketing on LinkedIn

Posted by Liza Cormier on Wed, Jan 20, 2021 @ 09:42 AM

LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.

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Topics: content marketing, LinkedIn, content strategy

Benefits of using Visual Content in PDF Marketing Material

Posted by Liza Cormier on Tue, Jan 05, 2021 @ 03:59 PM

Adding the right images to your PDF marketing material has been shown to turn interested readers into sales. There are a couple reasons why this works, and we’re going to go over them so you can increase the conversion rate of your marketing materials. 

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Topics: marketing tips, digital marketing, effective images

Effective SEO Strategies for Competitive Markets

Posted by Liza Cormier on Fri, Dec 04, 2020 @ 01:15 PM

As consumers, we are constantly looking for the next best thing, which isn’t too hard, since it seems like there is something new created every day. But trying to squeeze into a competitive market as a business, never mind rising above competitors, is no easy task. Successful businesses dominating the market likely know a thing or two about search engine optimization (SEO), the importance of reputation, and marketing tactics. While it’s important to know these things, you also need to know how to implement them strategically in order to see results. This is why we’ve put together some effective SEO strategies to help your business gain visibility in your competitive market, in order to attract more customers. 

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Topics: SEO strategy, Brand Awareness, Google Ranking, increasing web traffic

Reasons to Redesign Your Website

Posted by Liza Cormier on Wed, Nov 18, 2020 @ 01:11 PM

In today’s digital landscape, there are many ways people can find your brand. With social media platforms dominating advertising and branding, there’s much more exposure for businesses to reach new customers. Even with all the outlets available, your website should still be your most important platform. Good websites are what generate conversions and keep people coming back to you. Having an outdated or broken website can be steering people away from your brand, and might mean its time for a redesign.

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Topics: website redesign, website optimization

How to Utilize Videos to Generate SEO Results

Posted by Liza Cormier on Tue, Nov 10, 2020 @ 08:42 AM

If you’ve been searching for ways to up your marketing game, you might have heard about the spike in popularity of videos. Videos have quickly become the medium of choice online over the last few years, and for good reason. Videos aren’t just about entertainment, in fact many people turn to videos for educational purposes. If utilized correctly, adding videos to relevant pages on your site can engage viewers, and keep them on your site. Let’s go over why videos are so popular, and some of the ways brands can utilize videos to generate SEO results.

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Topics: SEO strategy, business marketing video, How to Use Video for Marketing

How Consumer Behavior has Changed in 2020 [Infographic]

Posted by Liza Cormier on Fri, Oct 23, 2020 @ 03:12 PM

There’s no question our societal reality has changed since the pandemic began back in March, and many of the norms of our daily lives are drastically different. One of the biggest changes to come out of this was the shift in consumer behavior; resources were scarce, stores were closed, and now, we have to try and adapt to a new way of doing things. For marketers, it’s been anything but business as usual.

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Topics: Digital Marketing 2020, Consumer Behavior

Google Analytics 4 New Features

Posted by Liza Cormier on Mon, Oct 19, 2020 @ 04:14 PM

Google Analytics is a marketing tool for businesses to utilize in order to better understand customer preferences, and in turn, create an experience that caters to those preferences, so, here are:

Google analytics 4 New Features.

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Topics: digital marketing, Google Analytics

SEO Trends to Look Out for in 2021

Posted by Liza Cormier on Mon, Oct 12, 2020 @ 08:56 AM

Over the course of the last 10 years, technology has evolved in many ways, and so has SEO. through technological advancements such as Siri, voice assistant, artificial intelligence and more, we’ve seen how quickly the SEO landscape can change. With this year coming to an end, digital marketers are already invested in what could come of SEO in 2021. Here’s a list of some of the top trends marketers can begin learning and working on to be prepared for next year. 

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Topics: Future of SEO, SEO Trends 2021

The Expectations vs. Reality of SEO

Posted by Liza Cormier on Mon, Oct 05, 2020 @ 02:40 PM

Search engine optimization (SEO) is one of the fundamental elements of any marketing strategy. Most businesses looking to utilize SEO know that they want to rank higher among search engines, but don’t necessarily know how to get there. In this blog, we’re going to go over common SEO practices and the expectations associated with each, as well as the realities. 

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Topics: SEO, SEO Basics

Signs Your Website Copy Needs Refreshing

Posted by Liza Cormier on Thu, Sep 24, 2020 @ 04:11 PM

When businesses think of updating their website, the mindset is often geared towards revamping the design and color scheme. All too often, website copy gets left unattended, ultimately devaluing any new flashy images or design that was updated. This is because copy is the underdog of websites. It’s what is going to generate leads and remind your customers why they’re on your site. If you’re unclear whether your existing website copy is causing your more harm than good, here are some signs to help you figure out if it’s due for a refresh.

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Topics: website optimization, Website Copy

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