Remarketing is an important tactic to convert leads. Most people will not make a purchase the first time they visit a website. For this reason, it’s important to get your visitors to come back to your site in order to make a purchase. Remarketing is a great way to get your visitors to revisit your site. It’s especially useful because it can help your business target people who have already showed interest in your business and provided you with contact information. We’ve compiled a list of tips that can help make your next remarketing campaign even more successful.
1. Segment Your Audience
Before you send out remarketing emails, it’s important to segment your audience. With any marketing email, it’s important segment your lists by demographics to ensure that your language, tone of voice, and topics match your audience’s interests. However, with remarketing emails, it’s important to segment your audience based on their behavior on your website. Be sure to send them emails with topics relevant to the pages they visited on your site. You should also pay attention to the amount of time they spent on your site and which pages they visited. These factors will help you determine which stage of the buyer’s journey each visitor is in. You can then send relevant remarketing emails based on the proper stage of the buyer’s journey, encouraging your leads to enter the next stage.
2. Offer Special Discounts
Online shopping carts are often abandoned. In fact, they have an average 69.23% abandonment rate, meaning more than half of shopping carts that are created don’t result in a purchase. A good way to encourage these visitors to follow through with a purchase is to offer them special discounts. Providing these visitors with an incentive for them to complete their purchase will get them back to your site and encourage them to follow through with a purchase. Companies that offer special discounts to people who abandon their shopping carts see better rates of follow through in this type of purchase.
3. Target High-Value Customers
When organizing your remarketing campaign, you should focus your efforts on the customers with the most potential value. People who have spent a substantial amount of time on your site are more likely to make a purchase and be interested in your products or services, making them good targets. You should also identify the demographics that typically spend the most money on your business such as age, gender, or interests. Focusing your efforts on the demographics that will spend the most money will help your business maximize the return on your remarketing campaigns.
4. Choose the Optimal Frequency
When reaching out to leads via email, it’s important to contact that at the right frequency. You won’t want to contact your leads once and risk allowing them to forget about your company. However, you don’t want to contact them too frequently either. When you send leads repeated emails, you risk annoying them and turning them off to your brand. You also risk wasting your efforts on people who do not want to be your customer. Through testing, you can figure out the best frequency at which to contact your customers in order to remind your customers of your company without bombarding them with emails.
5. Don’t Forget About Past Customers
Leads are important targets for remarketing campaigns. However, it’s important to remember past customers as well. You should not bother a customer with new offers immediately after they make a purchase. However, you should still contact them down the line to encourage them to be a repeat customer. Consider offering special discounts and VIP treatments to get them excited about coming back to your business. Past customers are great targets for remarketing campaigns because you know that they are interested in your business. However, without using remarketing for these customers, you cannot be sure that they will become repeat customers.
ImageWorks, LLC | CT Remarketing
If you're looking to generate leads, engage with your customers, or promote a brand, service, or product, you may want to develop a strategic email marketing campaign to educate and influence your prospects. ImageWorks, LLC can work with you to improve your current marketing plan, overcome your challenges, achieve your goals, and meet deadlines. By creating content specifically designed to appeal to your dream customers, you can attract qualified prospects to your business and keep them coming back for more. We cover each and every step taken, tool used, and lifecycle stage to help assist the customer, effectively helping to empower marketers to attract visitors, convert leads, close customers, and delight promoters.