If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

1. How Does Your Website Work Now?

To develop a successful strategy, you’ll need to start with a baseline. To establish where you’re starting from, you’ll need to provide information about your website. What content does your website already have? Do you already have a blog attached to your site? Have you created social media-specific content? What content do you have that performs well? Knowing the answers to these questions will help your agency figure out where to start to develop your inbound marketing strategy. They can begin by building on your current successes, adding to your content, and creating strategies to improve on your weak points.

2. What are Your Goals?

Once you’ve established a baseline from which you’re starting, it’s important to tell your agency what your goals are. Are you looking to close more leads or attract a new type of customer to your business? Do you simply need to drive more traffic to your site or ensure that your website can be easily found on Google? Maybe you’re looking to promote a specific service you offer. To develop an effective strategy, it’s important for your agency to know your goals to make sure that they’re the focal point of your inbound marketing campaigns.

3. Who is Your Target Audience?

Once you establish the basics and explain your business to your inbound marketing agency, you’ll need to define your audience. Who are you trying to reach through inbound marketing? Establish the demographics of your customer base and target audience, keeping in mind factors like age, gender, location, and more. Not only should you define your customer base, but you should define the customers that you’re trying to expand your base to. What does your target audience care about? What are they interested in? The more questions you can answer about your target audience, the better informed your strategy will be. This information will be used to develop buyer personas, which will define your inbound marketing efforts.

4. What are the Common Questions Consumers Ask?

One of the most important parts of your inbound marketing strategy is to create content that educates your consumers. One of the best ways to educate consumers and address their issues is to answer common questions that your consumers are likely to ask. For this reason, at your first inbound marketing meeting, your agency will ask you to make a list of all of the common questions that your consumers will ask. These questions will include very general ones that might lead someone to your industry for the first time as well as very specific questions involving comparisons of two similar services. To create valuable content for your consumers, it’s important to address any questions they might have. For these reason, making a list of these common questions is the first step.

5. How Do Potential Customers Interact With Your Industry?

Learning about your customers and potential customers is an important aspect of developing your inbound marketing strategy. In addition to their demographics and the common questions they might ask, your agency will want to know how they typically interact with your industry. How do leads typically find out about your industry and your business? How much research do they typically do before reaching out to a business? In the age of the Internet, it’s very common for people to perform a significant portion of their research related to a purchase before reaching out to a company. If customers do not typically do their research online, your agency will have to get creative to reach your potential customers and fill in the gaps where others in your industry are lacking.

ImageWorks, LLC | CT Inbound Marketing Strategy

Buyer personas can be used to ensure any content you create is focused around the goals, pain points and interests of your target audience. A company with inbound marketing expertise can be especially helpful with developing marketing personas because they are usually already familiar with personas relevant to your industry.

We specialize in both responsive web design and CT inbound marketing, so you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.