Think your call to action isn’t important? Think again- having a good call to action will directly increase your conversion rate. Is your call to action performing up to par? Here’s 6 tips to help you create a good call to action:

6 Tips to Help You Create a Good Call to Action

In a good call to action, you want to create a sense of urgency in your audience without sounding too redundant. Good actionable language in your CTA makes your audience have a fear on missing out (FOMO). When you’re designing your CTA, use action oriented, second person verbs to encourage engagement.

People are busy online, so be sure to keep your call to action brief. A long CTA is an instant turn off for your audience. It’s recommended to keep your call to action’s length to 150 characters or less; that way you can keep the attention on your business.

Make Your CTA Stand Out 

If your call to action blends in with other site elements, your audience will be unable to distinctly identify your call to action. Every successful call to action has elements that makes it stand out from its surrounding page. The more you make your call to action stand out, the more your audience will be able to spot it immediately on the page and quickly interact with it.

Every customer isn’t the same, meaning not all call to actions will be successful depending on where your customer is in the sales funnel. A personalized call to action will be more successful in engaging a customer since it can target specific interests and demographics.

Optimize your CTA for Mobile Viewing

The popularity of smart devices is not going anywhere anytime soon. Digital marketing has evolved to include content that is optimized for mobile viewing. Since the majority of your audience will be viewing your call to action on a mobile device, you have to keep this in mind when developing the wording and style. You can have a great call to action but fail to convert customers if it cannot be viewed properly on their device.

To find out what works best for your business, you should test and refine your call to actions as you develop your business. What worked last year might not work this year, make sure to stay up to date with changing trends, new demographics, and what your competitors are doing to evaluate if your current strategy is working.

Where to Include a Call to Action

When people click on your website, they’re going to need some guidance. Be sure to include call to actions directly on your homepage to encourage your audience to take-action the moment they enter your website.

Including call to actions in your email campaigns is a great way to personalize messages to your customers and create brand awareness. Many businesses leverage email campaigns to target specific data about a customer, like if left something in their shopping cart.

Call to actions can be placed on social media in the form of sponsored ads or in posts that promote your business. Organic informational posts that give back to your audience in the form of education tend to perform better than posts that simply promote products. You can add a call to action like “learn more” to the end of informational posts to engage customers. Sponsored posts on social media require an investment but can generate a large amount of leads.

Buying ads on Google is a must for any business that wants to be competitive in online retail. A good call to action can determine whether or not a new customer will click on your business while searching the web.

ImageWorks, LLC: CT Digital Marketing Experts

Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!