Success on social media is a matter of posting compelling, engaging content consistently. Here’s 7 ways to make your business stand out on social media:
Put in the Time to Respond to People
One sure way to make your business stand out on social media is to take the time to respond to people who interact with your business’s social media pages. Being consistent with your responses on social media will build long lasting relationships that boost brand awareness and create trust. Replying to people is a cost-efficient method to make your business stand out online; you can organically create relationships with your audience with no costs associated. Responding to both positive and negative comments makes your business stand out in the sea of social media, reacting to a negative comment the right way can make you gain more customers.
Be Authentically Passionate About What You Do and Who You Serve
Being authentically passionate about your brand and what you offer will make you stick out on social media. To show your brand’s authenticity online, you can focus on creating original content for our audience. Original content includes polls, customer feedback, sharing customer testimonies, and running contests. Create content that arises an emotional response in your audience by connecting your brand to your local community and by sharing resources that would be relevant. When you show your audience that your brand is passionate about what you do and who you sell to, you gain a loyal social media following that is more likely to interact with your content.
Create Eye Catching Images That Are Easy to Digest
Keeping up with the trends of social media, people tend to prefer to digest images online versus posts with writing. An eye catching visual is a great way to join in on popular hashtags and provide special content unique to your social media. You should create content that people want to share on their personal profiles to gain reach online. Businesses who prioritize creating quality content over the quantity of content stand out on social media.
Give Your Audience Educational Content That Inspires
Your business’s social media posts should work to inspire your audience. Social media leverages your business as a voice for its community by giving it a channel to post educational, relevant content. Engage your audience with fun infographics that are relevant to your products, or educational tips that relate to an interest. Providing educational content on social media establishes trust and reliability between your business and its audience. Become an entity that they can trust to provide accurate information; your expertise will translate into your products.
Be Yourself, Show the Personalization Behind Your Company
Social media is a great place to craft and express the personality of your business. Get personal by sharing your story and by posting behind the scenes photos and videos. Showcasing your business’s personality is an easy way to connect with your audience and humanize your brand.
Using social media analytics will help your business to stand out online by giving you data regarding what posts perform the best and at what times your audience is most active. For the best engagement results, using analytics will give you accurate insight on when and what to post.
Develop Unique Strategy for Each Platform
No social media platform is the same, which is why you must post unique content for different platforms. Avoid recycling content on every one of your social media pages, what performs well on Facebook will have different results on TikTok. Find out what content works best for each platform and be consistent with how often you post if you want your business to stand out.
ImageWorks, LLC: CT Digital Marketing Experts
Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!