Knowing how to optimize your brand’s content on social media is now a survival trait of a successful business. Any business can post on social media, but are your posts actually working? Every business can be different, but here are 8 tips for content optimization on every social media platform.

What is Social Media Optimization?

Social media optimization (SMO) has been driving force of digital marketing for years as society leans towards consuming information through social media. Consumers learn about products and communicate with their favorite businesses through Facebook, TikTok, Instagram, and Twitter. Optimizing your social media allows your business to successfully generate traffic and convert them into customers. Social media optimization gets your brand’s name out there, making your brand recognizable and more attractive to new customers. As a business owner, it is crucial to use social media as a digital marketing tool to grow your business.

Tips for Optimizing Content on Social Media

1. Don’t Miss Out on Social Media Trends

Staying on top of trends within your industry can easily generate organic traffic towards your brand. Engaging in trends establishes your business as a player in your industry online, establishing you as an expert. Users will be more inclined to follow your posts if your brand keeps up with the latest trends. 

2. Create Short Videos

It comes to no surprise that users love to watch short videos on social media, but did you know that businesses who utilize short videos in their marketing campaigns receive 66% more leads than businesses who do not? Creating short videos for your brand can be your entry ticket into successful digital marketing. Users prefer to watch short videos that they see while scrolling on social media versus reading an article online. Platforms like TikTok and Instagram are known for their live video features. Live video gives you a chance to communicate directly and instantly with your audience.

Want to know the secret to social media success? Don’t be afraid to repost user generated content. Reposting user generated content optimizes your social media by creating more reach for your business. The saying, “You gotta give to get”, certainly applies here. Reposting user generated content brings the attention of more users while also saving you the time of creating original content. Make sure the content is shared appropriately by getting permission from users and giving respect where its due.

Engaging with your audience directly on social media is one of the best ways to optimize your brand on every social media platform. Users prefer direct interaction with businesses to ask questions and learn more about their products. Give your audience the social media experience they prefer online by responding and engaging with comments on your content. This is a great chance to personalize your brand to your intended audience. Mold your brand’s narrative and humanize your business by engaging with you audience on social media.

5. Create Interactive Social Media Content

The more likes and comments you get on your brand’s social media content, the more appealing your content is to other social media users. Create interactive social media content to improve your brand’s reach on social media. You can include polls, quizzes, interactive maps, and contests to generate more traffic on social media. Creating interactive social media content helps to optimize your brand on every platform.

6. Induce Emotion and Humor

Everyone loves a good, heartwarming story. In fact, businesses that evoke emotions in their customers tend to have higher sales and more loyal customers. Consumers want to see your brand have relatable, human qualities that can generate emotion. Connect with your audience on a deeper level by telling a story that evokes emotion.

7. Use Relevant Hashtags
Using hashtags on social media boosts your content by allowing your post to show up in the search results related to that hashtag. More social media users are turning to sites like Instagram and TikTok to conduct product research by simply searching a hashtag. Hashtags optimize your content on social media by putting your content right in front of your target audience.

Doing keyword research will allow you to identify the terms that will help your brand to rank better online. Include these terms in your social media posts to make it easier for your audience to find your brand. Using relevant keywords can help to optimize your brand’s content on social media by making your content easier to find.

ImageWorks, LLC: CT Digital Marketing Experts

Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!