Are you looking for ways to increase you sales online? Here’s 8 ways to leverage your sales with digital marketing.

What Is Digital Marketing?

Digital marketing can be classified as the following:

• Social media marketing
• Email marketing
• Content marketing
• Digital advertising
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Marketing automation
• Video marketing

To form a successful digital marketing strategy, you should be familiar with what platforms perform best for your content. To gain focus on what performs best, you should consider:

• The channels your audience uses
• The type of digital content your audience prefers
• How frequently your audience is comfortable with seeing content
• What times of the day your audience is most active
• What types of offers gets your audience to take action

8 Ways to Leverage Sales with Digital Marketing

Your digital marketing strategy is unique to one’s business goals, here’s # ways to leverage your sales with digital marketing:

Buyer’s Reviews

Customers value the opinion of others, you should promote your buyer’s reviews online if you want to leverage sales with your digital marketing strategy. You can create a star rating system and allow customers to publish reviews. Take your strategy a step further and create a rating/review system for each individual product. Feel free to publish good reviews to your website and social media to attract more customers.

Use the Right Channels

Your digital marketing strategy is only as successful as to how much you leverage the data available to you generated from your audience. You should research what channels perform best for your brand and aim to heavily promote content there.

Invest in Paid Ads

Investing in paid ads is a necessary step in one’s digital marketing strategy. Paid ads puts your business in front of the consumer at the right time and the right place. Don’t miss out on opportunities because you fail to leverage paid ads in your digital marketing strategy.

Perform A/B Tests

If you want to leverage all digital marketing tools in your sales technique, you will need to run technical with A/B tests. A/B tests can help to evaluate elements on your website and social media. It lets you provide two versions of the same product page or social media post to see which one converts better. A/B tests allow your business to analyze and adapt to current and changing trends.

Expand Reach with Email

Email marketing is still one of the most successful strategies for many businesses. Email marketing can help to segment and send engaging messages to customers at different stages of the sales funnel. Email marketing is a great way to send personalized messages, send discounts and coupons, and send important notices to customers as a way to leverage your sales.

Make Checkout Easy

It’s a common problem for business’s to experience rates of abandoned carts by customers. To avoid this issue, you should aim to make checkout as easy as possible. Some of the reasons why a customer might abandon their cart includes the lack of “shopping as a guest” option, expensive shipping rates, or limited payment options.

Offer Shipping Benefits

Offering good shipping benefits to your customer can make or break a sale. Including fast shipping with low to no shipping cost is a sure way to get a prospect converted into a customer. Customers are always looking for brands with good shipping benefits, make your brand stand out from the rest by offering fast, inexpensive shipping and handling.

Create Value Through Content

Give back to your customers and create more sales by generating value through content marketing. Customers are more loyal to brands that provide consistent value to their lives. Content marketing is a great way to teach your audience about your products and their general uses. You should create content that is relevant to your target audience no matter where they are in the sales funnel.

ImageWorks, LLC: CT Digital Marketing Experts

Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!