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Brandon Choquette

Recent Posts

10 Quick Content Marketing Tips Every Blogger Should Know

Posted by Brandon Choquette on Mon, Jul 21, 2014 @ 12:39 PM

Traffic is something every Internet marketer or blogger needs to survive online. It is not always an easy task and sometimes you put in a large amount of time into a post only to find out that nearly no one has viewed it. You have a great topic, an epic title and some solid content, so, where did your efforts go wrong? The Internet is a vast, busy world and with over 100 million blogs, it can be easy for your blog to go unnoticed. So where do you start? How can you attract visitors? Whether you just launched your first blog, or are struggling to grow traffic to an established one, here are some of best practices to boost blog views:

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Topics: content marketing, marketing tips, blog tips

5 Search Engine Optimization Tips for Small Businesses

Posted by Brandon Choquette on Wed, Jul 09, 2014 @ 03:41 PM

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

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Topics: Social Media Marketing, SEO, SEO Tips, mobile website optimization, marketing tips

Landing Pages Best Practices: Why People Won't Fill Out Your Form

Posted by Brandon Choquette on Wed, Jun 18, 2014 @ 11:37 AM

Landing pages are widely used to launch webinars, products, and other various offers to persuade visitors to give you some of their contact information. And as we all know, once you have a visitors email address you can communicate with them on a much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.With landing pages, your prospect has initiated some sort of relationship with you. Your landing page acknowledges this and provides additional information – benefits/features – and a clear path to the next step.

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Topics: Lead Generation, Inbound Marketing, landing pages best practices

Email Marketing Best Practices: 5 Common Myths Debunked

Posted by Brandon Choquette on Fri, May 02, 2014 @ 08:09 AM

Email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. Marketing through email has been used for many years, making it vulnerable to myths about how effective it really is. Generally, there are misconceptions about every industry, and within sales, there are plenty of misconceptions about email marketing. But if we're going to make any progression in the industry, it is important to debunk these myths. There are many misconceptions about email marketing that are invalid and Image Works is here to help debunk these common email marketing myths once and for all.

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Topics: email marketing best practices, CT Inbound Marketing, how to email market, email marketing, myths about email marketing

Why should you hire a video production company?

Posted by Brandon Choquette on Fri, Apr 18, 2014 @ 12:32 PM
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Topics: business marketing video, CT Video Production, Video Production Company, Business Video, Video Marketing

How to Increase Lead Generation with an Effective Landing Page

Posted by Brandon Choquette on Fri, Apr 11, 2014 @ 09:46 AM

Landing pages are widely used to launch webinars, products, and other various offers to persuade visitors to give you some of their contact information. And as we all know, once you have a visitors email address you can communicate with them on a much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.

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Topics: Lead Generation, web based marketing, landing pages best practices

Lead Generation: Tips for Converting Visitors into Leads

Posted by Brandon Choquette on Thu, Apr 03, 2014 @ 10:40 AM

Once you have traffic coming to your site, the next step is to convert them into leads and customers by gathering their contact information. Start by identifying how your business defines what a prospect, lead and customer is. Prospects and leads are looking for different types of information at each stage of the process. In the early stages, prospects and leads are more interested in how your product or service will help them. Then they're looking for information about your company, your credibility, expertise, proven results. Next, when they are ready to convert, they will want to know what the buy/purchase process is and what to do.

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Topics: Lead Generation, blog writing ct, inbound marketing terms, inbound marketing tips

5 Myths About Social Media Marketing

Posted by Brandon Choquette on Wed, Mar 26, 2014 @ 09:35 AM

Social media marketing is booming and there is no shortage of advice about the role social media marketing should play in a company’s marketing plan. Unfortunately, that advice can often be  filled with inaccuracies.

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Topics: Social Media Marketing, content management

5 Common Questions about SEO Marketing

Posted by Brandon Choquette on Wed, Mar 19, 2014 @ 11:09 AM

Five Common Questions about SEO

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Topics: SEO, SEO Company, SEO Marketing

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