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Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.

Have you ever searched for something and then noticed ads for that product following you around the Internet? Have you looked at an item then decided not to buy it, only to be constantly reminded of the item on every site you visit? No, it’s not the FBI monitoring your activity. It’s actually a marketing tactic known as retargeting! How does retargeting work? Read below to find out.

Social listening is a great way to gather information for your digital marketing strategy. When performed properly, it can help you learn about your customers, what they want, and what they care about. With this information, you can develop a social media marketing strategy, and a more broad digital marketing strategy, with your customers in mind. Read below to learn about social listening and its advantages.

As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.

One of the most valuable Instagram tools available to marketers is the hashtag. Hashtags can help increase the exposure of your brand and increase engagement. When used properly, hashtags can help drive new traffic to your Instagram page and to your website. Here are some tips to help you use hashtags to increase your business’s exposure on Instagram.

In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.

Google is constantly changing its site, and marketers must keep up with these changes in order to keep websites relevant. One of the newer changes Google has made to its site is its rich answer box. Rich answers greatly improve the Google user’s experience and provide your website with a new chance for visibility on the first page of a Google search. Read below to learn how to properly optimize your website for Google’s rich answer box.

With each passing year, digital marketing becomes increasingly important to the success of small businesses. In order to stand out and reach customers, small businesses need to make use of the latest digital marketing trends. Smart business owners understand this need and will increase their digital marketing efforts this year. Infusionsoft surveyed 1,000 small businesses in October of last year to learn about their plans for digital marketing in the New Year. Check out the infographic below to see the results!

Creating meaningful content has always been the best way to increase engagement. However, social media outlets such as Facebook have shifted their focus toward content that matters to its users, making meaningful content even more important. In order to maintain visibility in social media platforms and increase your engagement, meaningful content is an essential part of your marketing strategy. Here are some tips to help you create more meaningful content today!

Social media outlets are constantly changing their layouts and algorithms to try to improve user experience. As these platforms change, social media marketing needs to evolve with them to stay relevant. Successful marketers understand these changes and stay informed on the latest social media trends. Here are some of the trends that will be popular in 2018.

1. Growth of Live Video Content

Live video content has been growing in popularity over the last few years. In 2018, this trend will continue. According to Facebook, live videos receive six times the engagement that normal videos receive. Live videos create the opportunity for a shared viewing experience between different users, which can foster a sense of community. Live video content is a great way to humanize your brand and encourage engagement with your content. As live video content grows in popularity, successful marketers will increase their use of this tactic to stay relevant.