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So, you’ve created a web page and you think the hard work is behind you. Think again! If you want your web page to show up in search engines and be clicked on, there are many important steps you must take. To properly optimize your page, you need to consider every aspect of your page and make sure each part is functioning in the best way possible. Here are the major sections of a web page and how they should be optimized.

Any inbound marketer knows the value of SEO and organic search, but fewer people understand the value of paid search. Paid search can be a considerable asset to your marketing strategy. Particularly useful when used in combination with SEO, paid search can increase the quality web traffic to your site and improve your click through rates. Still have concerns? Here are some of the most common myths about paid search that deter people from taking advantage of it.

It’s no secret that everyone is on Facebook. With over 800 million users, you really can’t ask for a bigger audience. But is advertising on Facebook really all that effective? Check out these reasons why Facebook advertising can help grow your business.

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers. 

With inbound marketing techniques on the rise, you may have heard about utilizing SEO. What is SEO, anyway? Is it really as beneficial as people say? Here are 5 common questions that people ask about SEO.