<img height="1" width="1" src="http://www.facebook.com/tr?id=350150852021937&amp;ev=PageView&amp;noscript=1">

ImageWorksBlog

Catherine Hatch

Recent Posts

How Does Voice Search Affect SEO?

Posted by Catherine Hatch on Thu, Oct 11, 2018 @ 09:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.

Read More

Topics: SEO, Search Engine Optimization, Voice Search Optimization, Voice Search

5 Questions to Address in Your First Inbound Marketing Meeting

Posted by Catherine Hatch on Tue, Oct 09, 2018 @ 09:51 AM

If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

Read More

Topics: Inbound Marketing, Inbound Marketing Start Up Process, Inbound Marketing Strategy

How to Prepare Your Holiday Marketing Campaigns for 2018

Posted by Catherine Hatch on Thu, Oct 04, 2018 @ 11:33 AM

It’s the beginning of October, and you’ve probably noticed the stores starting to gear up for the holiday season. Maybe you’ve rolled your eyes at the holiday display in the back of a department store or at your neighbor who’s started to play Christmas music. Although it might seem a bit early to roll out your holiday marketing campaign, it’s the perfect time to start working on it. When you start working on your holiday marketing campaigns now, you’ll be more than prepared when that week before Thanksgiving rolls around.

Read More

Topics: Holiday Marketing Tips, Digital Marketing Tips, Holiday Marketing Tips 2018

Social Media for Small Businesses: What You Should Know

Posted by Catherine Hatch on Tue, Oct 02, 2018 @ 11:15 AM

If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.

Read More

Topics: Social Media Marketing, Social Media for Business, Social Media for Small Businesses

8 Tips to Write Better Email Subject Lines

Posted by Catherine Hatch on Thu, Sep 27, 2018 @ 10:00 AM

Email marketing is one of the most important parts of your digital marketing strategy. Once a potential customer has visited your site, downloaded an offer, or reached out to you in some way, marketing emails are the best way to remind them of your business and keep them both interested and engaged. To have success with your marketing emails, though, your recipients will need to open them! We’ve compiled a list of tips to help you write better subject lines for your marketing emails that will entice your recipients to open them.

Read More

Topics: email marketing tips, eemail marketing, Email Subject Lines

6 Misconceptions About Inbound Marketing

Posted by Catherine Hatch on Tue, Sep 25, 2018 @ 10:15 AM

Inbound marketing is an important part of any online marketing strategy and is a great way to generate new customers. Inbound marketing can help increase the visibility of your website across the web: not only on search engines, but on social media and other websites as well. Although inbound marketing is a long-term strategy that takes time to build, the work is worth it. Despite the benefits of inbound marketing, many businesses have misconceptions about the strategy and its ability to help grow their business. We have compiled a list of the top misconceptions about inbound marketing to help you understand its benefits across all industries.

Read More

Topics: Inbound Marketing, inbound marketing myths

How to Write Better Ad Copy for Paid Search

Posted by Catherine Hatch on Thu, Sep 20, 2018 @ 10:30 AM

When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad.

Read More

Topics: pay per click, Paid Search, Google Ads

Why Isn’t My Business’s Social Media Gaining Traction?

Posted by Catherine Hatch on Wed, Sep 19, 2018 @ 10:00 AM

So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction. 

Read More

Topics: Social Media Marketing, Social Media for Business, Social Media Strategy

How Do Webspam Factors Affect a Site’s SEO?

Posted by Catherine Hatch on Fri, Sep 14, 2018 @ 10:15 AM

There are a number of factors that will affect your website’s page rank on Google. Although Google is not completely transparent with its ranking factors, through research and Google’s guidelines, we can understand many of the factors that help and hurt your website’s rank. It’s no secret that Google doesn’t like websites that seem like spam. We’ve compiled a list of the spam-related features that can sabotage your Google rank. 

Read More

Topics: Search Engine Optimization, Google Ranking, Webspam Factors

HubSpot’s New Flywheel Model Broken Down

Posted by Catherine Hatch on Tue, Sep 11, 2018 @ 01:42 PM

As you may or may not know, HubSpot has decided to retire their sales funnel model. In place of the sales funnel is a new model for sales and business growth, known as the flywheel. You might think that this change in model is simply new jargon and a new shape of model for the same content, but this new model actually rethinks the sales process. With a new focus on currently customers, HubSpot’s new flywheel hopes to change the way we think about business growth. We’ve broken down the new model to help you understand the basics.

Read More

Topics: Inbound Marketing, Hubspot, HubSpot's Flywheel Model

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all