While website visitors are great, business leads are better. Create targeted landing pages and lead-capture forms to convert more visitors into sales leads. We recommend following these best practices to get the most marketing traction.

1. Match Your Landing Pages to the Look and Feel of Your Website
Make sure the "builders" of the forms take care in integrating look and feel.

2. Analyze the Performance of Your Landing Page Conversions
Track traffic sources to your landing pages as well as conversions on your pages. Make sure ALL analytics code is placed on all Landing Pages.

3. Optimize Your Content
Make sure the content in your offers work in harmony with your ongoing Search Engine Optimization as well as take advantage of new SEO opportunities.

4. Allow for Multiple Paths
Don't hide your offer! Make sure there are several ways for clients to find it and it's easy to take action.

5. Nurture Your Leads
For those who fill out the form but don't actually turn into a client, have a follow up plan to nurture the lead and get them to take action. Follow up calls, Whitepapers, Email drips, etc.
 

Why Now, More Than Ever, This is Important for YOU.

Everyday, more and more resources are being pulled from traditional marketing and put behind inbound strategies. This means that there is a paradigm shift happening right now in the marketplace, and you have a chance to be an industry leader in your vertical market.