With these three easy to understand SEO tips, you can give your website an edge over the competiton.
1. Quality vs. Quantity
Because Google relies on algorithms to detect relevant content, it may be tempting to stuff your webpages with keyword after keyword. While proper SEO tags are as important as ever, updates to Google's algorithm have changed the way the game should be played. The Search Engine King is placing more importance on quality content - the type of writing that you would find in a real conversation between two humans. While shoeing in terms such as 'DHTML optimization' and 'client-side E-Commerce' may look good for the Google bots, your average user is not going to have any idea what you're talking about. Additionally, over saturating your code with unnecessary keywords may trigger alarms at Google HQ, which will lower your page rank. You need to have a balance of SEO robot-speak and common language. Not only does this boost your website's page rank on Google, but it also makes your site more accessible to the very people your website was built for: real customers.
2. We Live in a Mobile World
In the last decade, the world has seen a huge boom in smartphone and tablet sales. A 2011 study observed that 71 percent of Americans own either an iPhone or an Android-based smartphone. Even a year later, this number is on the rise. Similarly, tablets are becoming increasingly popular. All of this means one thing for you: more people are viewing your website on a mobile platform. If you don't have a mobile version of your site created, do so now. If you do, make sure that it is easy to navigate and read. Mobile viewers won't be scouring webpages for details; They'll be searching for the important links: Buy Here, Login Now, Subscribe, etc. Bottom Line: Make sure the mobile variant of your site caters to busy people working with very tiny screens.
3. We Are Visual Creatures
It is an undisputed fact that a website with a healthy amount of pictures and or video will trump standard text any day. Diversity in your website is important for two key reasons. First off, your website will stand out to its viewers as one with a unique identity or personality. Secondly, Google's new algorithm specifically looks out for websites with various types of media. Sprucing up your blog posts and whatnot will impress the user and the Google bots alike. It's a win win - Google rewards you, and visitors to your site get compelling content.
What could be better?