There’s no doubt about it: humans are social creatures. Sure, we all enjoy privacy from time to time, but anyone in isolation usually becomes very lonely. To remedy this issue, people have established communities for support and brotherhood. This is as true now as it was 5,000 years ago. Communities can create and improve ideas, help those in need, and generally improve the standard of living for everyone. Many of these benefits apply to an Internet community, too.
If you don’t have some type of community for your website, consider this:
Think of three websites that you visit often, maybe even every day. Chances are, these websites have some type of community. Some sites, like Facebook and Twitter, have designed their entire business model around human interaction. Other major sites include some type of user account system where members can comment on the site’s articles, blog posts, videos, etc.
A site community can be easily established. Many free blog services already have built in user feedback portals. Or, with help, you can establish a more advanced forum where users can voice their opinion on the site’s content. There are numerous benefits to some type of community. Here are a few:
You get free user feedback: An active community will keep you updated on what they do or not like about your site/business. This is a great way to get a new perspective on your company.
It’s great for SEO: Search engines are looking for websites with engaging content and user input. If your site has an active forum, your page rank will increase.
Increased web traffic: Active communities are, well, active! People who write or comment on topics are likely to return to the post to view others’ input on the subject. A community can increase the number of unique and returning visitors.
There really is no drawback to establishing a community. Start out small with just a little comment box below your content. See what people have to say. It may interest you.