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3 Ways Twitter Can Increase Lead Generation

Posted by Rachelyn Provencher on Mon, Apr 15, 2013 @ 11:26 AM

lead generation techniquesAs you know, your business must have a social presence if you want to generate leads online. Many of your opportunities are hanging out all over social media platforms like Facebook and Twitter. In fact, Twitter has more than 200 million active monthly users, a statistic that your business can't ignore. If you want to take those prospects and turn them into real leads, then your business needs to get tweeting, right now!

So what is Twitter? Twitter is a social media platform that allows users to publish messages (called tweets) that are up to 140 characters long. According to their website, Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news. And don't forget, you can share photos and videos on Twitter as well. 

So how will Twitter generate leads? 

1) Twitter Builds a Community and a Following

Twitter is an online community that supports millions of businesses and brands. Your business probably has thousands of users waiting to follow you on Twitter and you don't even know it. Your brand can garner an amazing following of fans on Twitter simply by having a presence.

Share funny anecdotes, great deals, relevant links to blog articles, or interesting photos to engage your readers. Most importantly, don't talk AT your followers, instead converse with them. Ask and answer questions. Post industry worthy news topics. If you are posting truly valuable information and content via Twitter then you will increase traffic and conversation around your brand. People will view your business as an expert in your field and subsequently refer back to your page for news and advice.

2) Twitter Builds Loyalty

If your business interacts with users in a smart way, you can build trust and loyalty from your followers. Personalization can go a long way, so make sure that your brand is actively responding to tweets that relate to your business (or even some that don't!)

Check out Kit Kat's response to a fan who tweeted out her brand loyalty to the company:

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Kit Kat's response was clever and engaging.

inbound marketing ct 
Oreo's timely and witty response kept the Tweet battle light and fun:

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The Oreo/Kit Kat Twitter conversation demonstrates that marketing can be a little more sporadic and a lot more personal than you think. It also shows that the brand cares about its fans and is not just pushing out static brand messaging

3) Twitter Keeps You Up-to-Date

Twitter is a great way to help you and your business stay on top of the trends and industry news. You should know what is happening in the Twitter world and use that information to tailor your content. The best way to find out what topics are trending is by checking out the #hashtag feature, and using that feature in your own tweets. Just by regularly checking, you may notice that a lot of your customers are all saying the same thing. 

You can also use Twitter to leverage your business as a brand expert. The more valuable and useful content that you tweet out, the more likely people will refer to you as a trendsetter in your field and help you generate serious leads.


Twitter will only continue to grow in popularity, is your business getting the best out of it? Want to learn more about social media lead generation? Download our FREE guide on Internet marketing below.

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Topics: Lead Generation, Social Media Marketing, Twitter, content marketing, Inbound Marketing, digital marketing

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