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Rachelyn Provencher

Recent Posts

5 Common Myths About Email Marketing

Posted by Rachelyn Provencher on Tue, Jul 16, 2013 @ 09:03 AM

Email marketing has been around for a long time, making it prey to myths about how effective it really is. The truth is, there are many misconceptions about email marketing that are absolutely invalid. ImageWorks is here to help debunk these common email marketing myths for once and for all.

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Topics: email marketing best practices, how to email market, email marketing, myths about email marketing

Social Media Marketing Tips for Instagram Video

Posted by Rachelyn Provencher on Mon, Jul 01, 2013 @ 03:00 PM

By now you probably already know that Video on Instagram is the newest social media debut since the popular video Vine app was released. The new video feature allows Instagram's 130 million users to create and share up to 15 seconds of video. According to Mashable, within the first 24 hours of Instagram video availability on June 20, users uploaded more than 5 million videos.

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Topics: Social Media Marketing, video on Instagram

Facebook Hashtags for Your Inbound Marketing Strategy

Posted by Rachelyn Provencher on Thu, Jun 13, 2013 @ 09:26 AM


Whether you are an inbound marketer or not, chances are that you've seen that iconic #hashtag symbol a lot recently. The hashtag (formerly known as the pound sign to any non-social media dwellers) was originally used to follow specific topics of conversation on the social network, Twitter. Now the hashtag is common place all over social media platforms such as Pinterest, Instagram and Tumblr. While companies everywhere have capitalized on the hashtag to start conversations around their brand, Facebook has been awkwardly absent from this sharing capability.

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Topics: Twitter, facebook hashtags, content marketing campaign, inbound marketing tips

How to Create the Best Landing Page for Your Business

Posted by Rachelyn Provencher on Mon, Jun 03, 2013 @ 02:24 PM

The landing page on your website is the one of the most important elements in the lead generation process. Many inbound marketers forget just how important the landing page actually is, and focus only on the content offer behind that page. Don't be fooled --the landing page makes an incredible impact on conversions and cannot be ignored. The next time you sit down to write a landing page for your unique offer, ask yourself if your readers would feel truly compelled to read what you've written. As Hubspot would say, is your content remarkable enough?

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Topics: internet marketing tips, Inbound Marketing, digital marketing

5 Epic Inbound Marketing Blog Titles

Posted by Rachelyn Provencher on Fri, May 24, 2013 @ 09:06 AM

A good blog title will inspire a reader to take the time to read your content, while a bad blog title will make the reader cringe and wish they had never looked.

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Topics: jeff bullas, blog titles, Inbound Marketing, Content Writing, Hubspot, worst blog title ideas, inbound marketing blog

Worst Blog Title Ideas

Posted by Rachelyn Provencher on Wed, May 08, 2013 @ 12:04 PM

So you want to write a blog, but have no idea where to start. Welcome to the wonderful world of blogging, my friends. Sure, you could Google the best blog title ideas out there, or you could try to come up with something creative and witty, but chances are you will spend an hour watching kitten videos on Youtube before even composing your first sentence. Starting a blog post is the bane of existence for every good writer. Here a few things that you should NOT do when trying to strike gold with your latest blog post.

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Topics: SEO Tips, blog titles, Inbound Marketing, worst blog title ideas, Business Blogging, Web Content

How to Convince Your Boss to Embrace Social Media

Posted by Rachelyn Provencher on Wed, Apr 24, 2013 @ 11:47 AM

Many marketing managers have come across a stubborn CEO in their office who refuses to believe in social media and inbound marketing. Do you have senior management that won't buy-in to anything besides traditional marketing strategies? Businesses everywhere are leveraging social media for marketing purposes, and those that don't use social media are being left out in the dark. As a leading CT Web Design Company, we've put together some ammo to help make the case.

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Topics: Social Media Marketing, CT Inbound Marketing, inbound marketing blog

3 Ways Twitter Can Increase Lead Generation

Posted by Rachelyn Provencher on Mon, Apr 15, 2013 @ 11:26 AM

As you know, your business must have a social presence if you want to generate leads online. Many of your opportunities are hanging out all over social media platforms like Facebook and Twitter. In fact, Twitter has more than 200 million active monthly users, a statistic that your business can't ignore. If you want to take those prospects and turn them into real leads, then your business needs to get tweeting, right now!

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Topics: Lead Generation, Social Media Marketing, Twitter, content marketing, Inbound Marketing, digital marketing

5 Inspiring Inbound Marketing Blogs You Shouldn't Ignore

Posted by Rachelyn Provencher on Wed, Apr 10, 2013 @ 11:19 AM

If you are an inbound marketer, or work with an inbound marketing agency, then you understand the importance of excellent blogging. Inbound marketing blogs provide high quality content that industry leaders and potential consumers are actually looking for. Sure, a little bit of fluff can be fun, but what we really want to read is awesome content that will actually make us feel a little bit smarter afterward.

While it may seem like we are 24 hour content generating machines, sometimes we just love to indulge in some addictive inbound marketing blogs. In our opinion, the best blogs we read are the ones that make people change the way they think about inbound marketing. All of our favorite inbound marketing bloggers not only inspire us to become better inbound marketers, but challenge us to think outside of that silly proverbial box.

So prepare to be enlightened, challenged and mesmerized by some of our favorite inbound marketing blogs (in no particular order, though we especially favor #1.)

ImageWorks, LLC 

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Topics: jeff bullas, whole brain group, The Sales Lion, content marketing, Inbound Marketing, Hubspot, blogging tips

What is a Responsive Website?

Posted by Rachelyn Provencher on Mon, Apr 01, 2013 @ 09:23 AM

What is a responsive web design?

You may have noticed lately that some of your favorite websites have been redesigned.
The designs may seem wider than usual, and if you shrink your browser the content resizes to fit. While they may seem like just small changes, we promise that website designers are not trying to trick you. Right now, there is a major movement of companies and organizations shifting to match the visual consumption habits of their audiences and buyer personas. This shift has lead to the creation of responsive websites; websites that adjust to the consumer's viewing needs.

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Topics: website redesign, responsive web design, responsive websites, web design, website development, mobile website optimization, Web Marketing, digital marketing

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