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5 Ideas on How to Promote Your Blog

Posted by Kristina Chester on Tue, Aug 06, 2013 @ 02:30 PM

Traffic is something every internet marketer or blogger needs to survive online. It's not always kittens and rainbows, (although we'd like it to be) and sometimes you put a painstakingly enormous amount of time into a post only to find out nearly no one has viewed it. You have a stellar topic, an epic title and some solid content. So, where did it go wrong? The blogosphere is a big, busy world. With over 100 million blogs (and growing) it can be easy for your blog to go unnoticed.

So where do you start? How do you attract visitors? Whether you just launched your first blog, or are struggling to grow traffic to an established one, here are some best practices to boost blog views:

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Make sure your blog gets out and stays out.

Working on a blog can be laborious, and you don't want to let all that time and energy go to waste. Especially when there are people out there who don't know about your blog yet! Surfing across various social media outlets like Facebook, Pinterest, Twitter, or Google+ is a great way to start drawing attention to your blog. Engage in hot topics, share your posts, and try to increase your following to ensure that your reach is growing daily. Forums and message boards are two other effective venues as they enable you to start new threads with some of your best blog posts. Take advantage of organic search traffic through the use of SEO. Utilize keywords to make certain your content will be searchable. If your content is easily accessible, chances are people will find it, and read it!

Create and publish great content often.

Updating your blog frequently with useful, meaningful content is an important step in building your blogging audience. Come up with some compelling content that will help you maintain your readers' interest and keep them coming back for more! Don't forget, the frequency with which you post is important too. Search engines like Google, reward consistency and useful content.

Good content is good, but great content is shared.

People have an insatiable hunger for great content, and no one will hesitate to share something that they feel is worthy. Try to incorporate multimedia into your blog posts by adding pictures, gifs, or videos, creating an infographic, or making a meme. Everyone loves something that catches their eye, and let's face it, it's not always just about the words. Your job is to drive your readers to share your content by bedazzling them with intrigue, interest, or a sharknado, the likes of which they have never seen. You can also include social media buttons on your blog post page. This will make it easier for your readers to share your content on their social media platforms too.

Write headlines that turn heads.

Your blog's title could make or break your traffic flow, so slapping any old headline on it just won't do. Remember a good title can encourage readers to click on your blog, but a bad title can drive them away. Need a little blogging title inspiration? Take a look at these epic inbound marketing blog titles before you decide to create another boring subject line.

Connect with bloggers by commenting on other posts or consider guest blogging.

What's in a name anyway? Well, sometimes a name can be a powerful marketing tool. Whether you are the guest blogger on someone else's blog, or you invite someone to guest blog, it can be very beneficial to use other bloggers within your community to jump start your popularity. Reach out to a few of your favorite blog gurus and ask them if they would be interested in working with you. Don't underestimate the power of commenting either. Carve out time and spend it leaving comments on other blogs to get your name out there.

Still feeling that blog stress?

Here's the take away: Write a show stopping headline to wow your readers. Fill your blog with content that will keep them on their toes. Make sure sharing your content is only a click away. Sprinkle key words throughout your blog so it catches even Google's attention. Promote your blog on your social media networks; Rinse and repeat!

Still looking for that ace in your back pocket? Take a look at our blogging cheat sheet!


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Topics: marketing, content marketing, blog content planning, content, blog, Content Writing, Blog Traffic, Blog Posts, blogging tips

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