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5 Tips on How to Choose a Video Production Company

Posted by ImageWorks Intern on Fri, Jan 24, 2014 @ 11:01 AM

video production companyVideo production has become an overwhelming part of today’s society.  So much so that it is essential for companies to use video production in order to stay competitive within their specific markets.  And, it has become almost impossible to compete with other substitute products if they are using some sort of video production for their product and you are not. 

While you are sitting at home watching TV, about a third of every television show is filled with commercials. The Internet, specifically YouTube and Google, (and now even Vine), have also become a place where consumers spend their time, and can be exposed to videos.  Video production is really everywhere you look, making it something that you definitely don’t want your company to miss out on.

Video production has grown for many reasons, but most specifically for its tremendous benefits.  After seeing a product on TV or online, viewers are more likely to purchase it, and this reinforces brand recognition.  Additionally, video production is an ideal way to expand a company’s market and really getting a produce out there. 

However, finding the right video production company to create your video image isn’t always easy. It’s important that you take the time to research local companies in your area to find a reputable company you want to build a lasting relationship with. Are you ready to make the leap into video marketing, but don’t know how to find the right company for you? Here are five tips that will help you choose a video production company that is a perfect fit:

5 Tips on how to choose a video production company that is perfect for you.

    1. Will your company be a priority?

    It is important that the company takes a genuine interest in your project.  These companies make tons of videos so it is crucial that your project isn’t just treated like any old task.  In order to do this, the company must be excited about your project. No matter how large or small your project is, the ideal video production company should be willing to make it a priority.  That means, they must get to know you and your company before they are able to fully understand product.  Is there a personal connection or is it just business?

    2. Is the company both reliable and reputable?

    The best video production companies are reliable, especially since you don’t want to be left out to dry.  It might be a good idea to look into whom they have previously worked with so you can get a good idea of their previous clients and how versatile the company is. It is essential that the company is capable of producing a product that will have good sound and video quality.  If the company has a good reputation it is likely that this will not be a problem.  After all, you want your company to be portrayed in a professional manner. You do not want the video to appear homemade, otherwise you might as well pick up a camera yourself and start recording.

    3. Does the company use innovative ideas?

    You want your product to stand out.  You should watch previous work the company has produced in order to see if they are using original and creative ideas.  This is fundamental, as you want your product to attract the attention of the viewers while also providing the audience with some sort of entertainment.

    4. Will the company’s production style be a good match for your product?

    By examining the company’s previous work you will be able to gain an understanding of whether or not the company’s production style will be a good fit for your product.  It is important that there is compatibility; otherwise the company might not be the best fit for your particular project.

      5. Is the company affordable?

        This will be a deal-breaker and something you should find out right away when looking at a company.  Video production is something that can be very pricey, but it isn’t something that you want to cheap out on.  You want to make sure you choose a video production company that will fit within your budget, but you don’t want to make this the sole reason you chose them.  Just because a company may give you a really good quote you still need to make sure that the company is a good fit for you. The best video production companies can work with you, and your budget, to make a professional marketing video in a timely manner.

        Interested in creating a business marketing video for your company?  Download our free guide to business video to get started!


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        Topics: business marketing video, CT Video Production, Video Production Company, Business Video, Video Marketing

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