With the rise of the Internet in today’s society, web video production has also increased dramatically.  The amount of users watching videos online daily has increased to colossal numbers.  In 2013, over 85% of Internet viewers stated that they watch videos online.  With this many people more interested in watching video online it is essential that you company hops on board!

It has been proven that consumers prefer watching video over all types of outbound marketing not only because it is easy to access but also because it is appealing.  Videos grab our attention and use emotions to really draw us in.  It is visually appealing for consumers to have something to view on a screen rather then receive cold calls over the phone.  Web video production is an effective and cheap way to market your company and your product.  By posting videos online your SEO will improve which will in turn drive more traffic to your website.  Online videos provide consumers with a unique opportunity to present their product in both an informative and entertaining way.  YouTube has become the second largest search engine in the world, only behind Google.  While posting videos to your companies website may also be effective, it is important to also post your videos onto YouTube as over 4 billion videos are watched daily on solely this site.   There are many different types of web videos your company can create and post online.  Here are a few types of successful online videos your company should use and why they’re effective: 

• Consumer testimonials

Nothing can convince other consumers better a satisfied customer!  Testimonials can be persuasive and helpful to other customers as they demonstrate product effectiveness while also assuring you your “satisfaction guaranteed!”  Customer testimonials will allow your consumers to relate to your company on a personal level as they provide consumers with feedback from other customers.  Additionally, customer testimonials are simple to produce and are usually very cheap.

• Tutorial videos

Tutorial videos explain your product and demonstrate how it is used.  These types of videos really have the ability to show off how well your product works and draw the attention of the viewers.  Additionally these videos are highly effective on search engines like YouTube where consumers are constantly searching for demonstrations.  Tutorial videos are also generally very simple and cheap to produce. 

• Corporate overview

These videos give you’re company the chance to provide visitors with information regarding your company and really allow consumers to get to know you on a personal level.  These videos should typically highlight your company’s history, your key products, and your staff.  This type of web video will allow your customer to feel as though they are getting to know you on a personal level and allow them to learn a lot about who you are. 

• Viral Videos

These types of videos are merely aimed at being created to earn as many views as possible.  Most viral videos lack a connection to a brand, but if you created a successful viral video with your brand name your company would be exposed to billions of viewers.  Additionally, if this is executed well it is an extremely cheap way to advertise your company, as you will not have to pay a cent for your viewers to send it around!

Ready to start your Web Video Production project? Download our FREE eBook below on the importance of video marketing for need to know tips!